{"id":60855,"date":"2007-07-13T06:00:00","date_gmt":"2007-07-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iab-pracuje-nad-standaryzacja-pomiaru-ogladalnosci-wideo\/"},"modified":"2007-07-13T06:00:00","modified_gmt":"2007-07-13T04:00:00","slug":"iab-pracuje-nad-standaryzacja-pomiaru-ogladalnosci-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/iab-pracuje-nad-standaryzacja-pomiaru-ogladalnosci-wideo.html","title":{"rendered":"IAB pracuje nad standaryzacj\u0105 pomiaru ogl\u0105dalno\u015bci wideo"},"content":{"rendered":"<p><P>Stacje telewizyjne coraz cz\u0119\u015bciej \u0142\u0105cz\u0105 telewizyjne pakiety reklamowe z elementami promocji w internecie. Bardzo wa\u017cne jest wi\u0119c to, aby wszystkie stacje stosowa\u0142y takie same metody pomiaru. <\/P><br \/>\n<P>Niekt\u00f3re ze stacji mierz\u0105 ogl\u0105dalno\u015b\u0107 na podstawie liczby obejrzanych przez internaut\u00f3w materia\u0142\u00f3w wideo, a inne monitoruj\u0105 liczb\u0119 odcink\u00f3w lub program\u00f3w, kt\u00f3re u\u017cytkownicy tylko w\u0142\u0105czaj\u0105. <\/P><br \/>\n<P>Dane pochodz\u0105ce z obu metod s\u0105 niewsp\u00f3\u0142mierne. R\u00f3\u017cnica wynika z tego, \u017ce w zale\u017cno\u015bci od ilo\u015bci reklam, jeden program mo\u017ce zosta\u0107 poci\u0119ty na kilka odcink\u00f3w. Tymczasem program czy odcinek w\u0142\u0105czany przez u\u017cytkownika bardziej odzwierciedla rzeczywist\u0105 ogl\u0105dalno\u015b\u0107. <\/P><br \/>\n<P>Przyk\u0142adem mo\u017ce by\u0107 stacja ABC, kt\u00f3ra obecnie stosuje obie metody pomiaru, od ostatniego roku zanotowa\u0142a 500 mln obejrzanych wideo i a\u017c 120 mln odcink\u00f3w w\u0142\u0105czonych przez u\u017cytkownik\u00f3w. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Internet Advertising Bureau pracuje nad standaryzacj\u0105 metod pomiaru ogl\u0105dalno\u015bci wideo w sieci.","protected":false},"author":1,"featured_media":60856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-60855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60855"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/60856"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}