{"id":60838,"date":"2007-07-16T06:00:00","date_gmt":"2007-07-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/europa-rosnie-wartosc-rynku-reklamy-internetowej\/"},"modified":"2007-07-16T06:00:00","modified_gmt":"2007-07-16T04:00:00","slug":"europa-rosnie-wartosc-rynku-reklamy-internetowej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/europa-rosnie-wartosc-rynku-reklamy-internetowej.html","title":{"rendered":"Europa: ro\u015bnie warto\u015b\u0107 rynku reklamy internetowej"},"content":{"rendered":"<p><P>Udzia\u0142 w rynku reklamy internetowej tak\u017ce wro\u015bnie dwa razy i wyniesie 18 proc. <BR><\/P><br \/>\n<P>Wed\u0142ug bada\u0144 Forrestera 52 proc. respondent\u00f3w regularnie korzysta z internetu i cz\u0119\u015bciej sp\u0119dza czas przed komputerem ni\u017c przed telewizorem. Europejscy internauci w sieci sp\u0119dzaj\u0105 14,3 godz. w tygodniu. Telewizj\u0119 ogl\u0105daj\u0105 przez 11,3 godz. w tygodniu. 4,4 godz. tygodniowo Europejczycy po\u015bwi\u0119caj\u0105 na czytanie gazet i magazyn\u00f3w. Nie dziwi wi\u0119c, \u017ce 36 proc. badanych korzystaj\u0105cych z internetu przyznaje, \u017ce w zwi\u0105zku z tym mniej czasu sp\u0119dza przed telewizorem.<\/P><br \/>\n<P>Wed\u0142ug prognoz reklamodawcy najwi\u0119cej b\u0119d\u0105 wydawa\u0107 na reklam\u0119 w wyszukiwarkach, nast\u0119pnie na displaye oraz e-mail marketing. Forrester twierdzi, \u017ce internet zdobywa zaufanie firm i staje si\u0119 warto\u015bciowym narz\u0119dziem marketingowym.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Roczna warto\u015b\u0107 europejskiego rynku reklamy internetowej w 2012 r. wyniesie 16 mld euro, czyli dwa razy wi\u0119cej ni\u017c w 2006 r. &#8211; przewiduje Forrester.","protected":false},"author":1,"featured_media":60839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-60838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60838"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/60839"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}