{"id":60788,"date":"2007-07-17T06:00:00","date_gmt":"2007-07-17T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wartosc-rynku-reklam-w-mediach-strumieniowych-stale-rosnie\/"},"modified":"2007-07-17T06:00:00","modified_gmt":"2007-07-17T04:00:00","slug":"wartosc-rynku-reklam-w-mediach-strumieniowych-stale-rosnie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wartosc-rynku-reklam-w-mediach-strumieniowych-stale-rosnie.html","title":{"rendered":"Warto\u015b\u0107 rynku reklam w mediach strumieniowych stale ro\u015bnie"},"content":{"rendered":"<p><P>ni\u017c w roku poprzednim &#8211; prognozuje AccuStream iMedia Research.<\/P><br \/>\n<P>Warto\u015b\u0107 rynku reklamowego w mediach strumieniowych (audio i video) w zesz\u0142ym roku wynosi\u0142a 990,3 mln dol., czyli o 128 proc. wi\u0119cej ni\u017c w 2005 r. kiedy rynek ten wart by\u0142 433 mln dol. W tym roku warto\u015b\u0107 rynku ma wzrosn\u0105\u0107 jeszcze o 40 proc. i wynie\u015b\u0107 1,38 mld dol.<\/P><br \/>\n<P>Wydatki na reklam\u0119 typu pre-roll b\u0119d\u0105 stanowi\u0107 26,7 proc. ca\u0142kowitych wydatk\u00f3w na reklam\u0119 umieszczan\u0105 w materia\u0142ach video., a w przysz\u0142ym roku &#8211; 28,5 proc. Ka\u017cdego miesi\u0105ca na reklam\u0119 pre-roll wydawane b\u0119dzie od 36 do 43 mln dol.<\/P><br \/>\n<P>AccuStream szacuje te\u017c, \u017ce wydatki na reklam\u0119 w radiu internetowym zwi\u0119ksz\u0105 si\u0119 o w tym roku o 60 proc. i osi\u0105gn\u0105 sum\u0119 66,4 mln dol.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Zysk z reklam umieszczanych w mediach strumieniowych w tym roku wyniesie 1,37 mld dol., czyli b\u0119dzie o 38 proc. wy\u017cszy&#8230;","protected":false},"author":1,"featured_media":60789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-60788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60788"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/60789"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}