{"id":60617,"date":"2007-07-20T06:00:00","date_gmt":"2007-07-20T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/225-tytulow-szuka-ratunku-u-google\/"},"modified":"2007-07-20T06:00:00","modified_gmt":"2007-07-20T04:00:00","slug":"225-tytulow-szuka-ratunku-u-google","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/225-tytulow-szuka-ratunku-u-google.html","title":{"rendered":"225 tytu\u0142\u00f3w szuka ratunku u Google"},"content":{"rendered":"<p><P>Oznacza to, \u017ce albo eksperyment si\u0119 powi\u00f3d\u0142 i ameryka\u0144skie gazety zyskuj\u0105 na po\u015brednictwie Google albo wydawcy s\u0105 tak zdesperowani spadaj\u0105cym nak\u0142adem i dochodem z reklam, \u017ce upatruj\u0105 w Google ostatni\u0105 mo\u017cliwo\u015b\u0107 ratunku. Z internetowym gigantem wsp\u00f3\u0142pracuj\u0105 takie tytu\u0142y jak The New York Times czy Washington Post.<\/P><br \/>\n<P>Lider na rynku wyszukiwarek twierdzi, \u017ce reklamodawcy dostrzegaj\u0105 popraw\u0119 w tych obszarach swoich kampanii, w kt\u00f3rych zdecydowali si\u0119 na reklam\u0119 prasow\u0105. <\/P><br \/>\n<P>Google szykuje kolejne decyzje, kt\u00f3re maj\u0105 przyci\u0105gn\u0105\u0107 do projektu jeszcze wi\u0119ksz\u0105 liczb\u0119 reklamodawc\u00f3w. Pracuje nad narz\u0119dziami, kt\u00f3re umo\u017cliwi\u0105 reklamodawcom tworzenie reklam prasowych w internecie w oparciu o technologi\u0119 drag and drop (przeci\u0105gnij i upu\u015b\u0107).<\/P><br \/>\n<P>Liczy te\u017c na to, \u017ce sk\u0142oni reklamodawc\u00f3w do korzystania z narz\u0119dzia Google Analytics, kt\u00f3re umo\u017cliwia testowanie skuteczno\u015bci kampanii prasowych. Reklamodawcy, dzi\u0119ki danym gromadzonym przez Google, wybieraliby taki obszar kraju, w kt\u00f3rym popyt na dany tytu\u0142 jest ma\u0142y, wprowadzaliby swoje reklamy i obserwowali, na ile by\u0142y one efektywne.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W projekcie Google Print, w ramach kt\u00f3rego firma po\u015bredniczy w sprzeda\u017cy miejsca reklamowego w ameryka\u0144skiej prasie, uczestniczy ju\u017c 225 tytu\u0142\u00f3w.","protected":false},"author":1,"featured_media":60618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[181],"class_list":{"0":"post-60617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-google","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60617"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/60618"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}