{"id":60575,"date":"2007-07-23T00:16:53","date_gmt":"2007-07-22T22:16:53","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/usa-reklamodawcy-stawiaja-na-marketing-internetowy-2\/"},"modified":"2007-07-23T00:16:53","modified_gmt":"2007-07-22T22:16:53","slug":"usa-reklamodawcy-stawiaja-na-marketing-internetowy-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/usa-reklamodawcy-stawiaja-na-marketing-internetowy-2.html","title":{"rendered":"USA: Reklamodawcy stawiaj\u0105 na marketing internetowy"},"content":{"rendered":"<p>W 2007 r. ameryka\u0144scy reklamodawcy 12 proc. swojego bud\u017cetu wydadz\u0105 na w\u0142asne strony internetowe. Najwi\u0119cej zainwestuj\u0105 te\u017c w e-mail marketing i search marketing (49 proc.) &#8211; wynika z badania firmy Outsell. Wydatki na search marketing wzrosn\u0105 o 40 proc., coraz wi\u0119cej reklamodawc\u00f3w b\u0119dzie inwestowa\u0142o w kampanie pay-per-click i p\u0142atnych odno\u015bnik\u00f3w. Na tym wzro\u015bcie skorzystaj\u0105 najwi\u0119ksi gracze. Wed\u0142ug bada\u0144 58 proc. ma\u0142ych firm preferuje wyszukiwanie s\u0142\u00f3w kluczowych w Google, a 32 proc. woli wyszukiwark\u0119 Yahoo. Google cz\u0119\u015bciej wybieraj\u0105 te\u017c \u015brednie firmy, a du\u017ce firmy w podobny spos\u00f3b postrzegaj\u0105 Google i Yahoo.<\/p>\n<p>Wydatki na marketing w internecie w tym roku maj\u0105 zwi\u0119kszy\u0107 o ok. 18 proc. w stosunku do zesz\u0142ego roku. Reklamodawcy po\u015bwi\u0119c\u0105 22 proc. swojego bud\u017cetu reklamowego na marketing w sieci.<\/p>\n","protected":false},"excerpt":{"rendered":"Podczas gdy konsumenci bardziej ni\u017c informacjom znalezionym na stronach internetowych ufaj\u0105 radom swoich znajomych, ameryka\u0144scy reklamodawcy swoje serwisy internetowe postrzegaj\u0105 za najbardziej efektywne narz\u0119dzie marketingowe stosowane w sieci.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-60575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-branding","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60575"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60575\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}