{"id":6044,"date":"2012-06-01T01:06:47","date_gmt":"2012-05-31T23:06:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/next-dla-marki-burn-przed-latem-festiwali-wideo\/"},"modified":"2012-06-01T01:06:47","modified_gmt":"2012-05-31T23:06:47","slug":"next-dla-marki-burn-przed-latem-festiwali-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/next-dla-marki-burn-przed-latem-festiwali-wideo.html","title":{"rendered":"Next dla marki Burn przed Latem Festiwali (wideo)"},"content":{"rendered":"<p>Film wspierany jest kampani\u0105 w kontekstowych portalach muzycznych, serwisach video oraz narz\u0119dziami SEM.<\/p>\n<p>Next odpowiada za kreacj\u0119 i produkcj\u0119 reklamy prezentuj\u0105cej r&oacute;\u017cne style ta\u0144ca w przestrzeni miejskiej. G\u0142&oacute;wnym celem jest promocja konkursu Burn Lato Festiwali, w kt&oacute;rym konsumenci Burna maj\u0105 szans\u0119 wygra\u0107 karnety na letnie festiwale muzyczne, sponsorowane przez mark\u0119 Burn: Selector Festival w Krakowie i Sunrise Festival w Ko\u0142obrzegu.<\/p>\n<p>Opr&oacute;cz promocji na YouTube film wsparty jest r&oacute;wnie\u017c kampani\u0105 w kontekstowo dopasowanych serwisach muzycznych takich jak mi\u0119dzy innymi muzzo.pl, cgm.pl, i audio.com.pl, na stronach demotywatory.pl i kwejk.pl oraz za pomoc\u0105 narz\u0119dzi SEM.<\/p>\n<p>Planowaniem i zakupem medi&oacute;w zajmuje si\u0119 dom mediowy Starcom, obs\u0142uguj\u0105cy w tym zakresie firm\u0119 Coca-Cola Poland Services, w\u0142a\u015bciciela marki Burn. Produkcj\u0105 reklamy zaj\u0105\u0142 si\u0119 dom produkcyjny The New Black.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja interaktywna Next przygotowa\u0142a spot dla marki Burn promuj\u0105cy konkurs Burn Lato Festiwali.","protected":false},"author":1,"featured_media":6045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1072,344,377],"class_list":{"0":"post-6044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-burn","9":"tag-next","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6044"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6045"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}