{"id":60348,"date":"2007-07-27T06:00:00","date_gmt":"2007-07-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/google-straci-czesc-dochodow\/"},"modified":"2007-07-27T06:00:00","modified_gmt":"2007-07-27T04:00:00","slug":"google-straci-czesc-dochodow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/google-straci-czesc-dochodow.html","title":{"rendered":"Google straci cz\u0119\u015b\u0107 dochod\u00f3w"},"content":{"rendered":"<p><P>Oko\u0142o 90 proc. polskich internaut\u00f3w skorzysta z AdSearch &#8211; nowego systemu reklamy, kt\u00f3ry uruchomi Interia.pl &#8211; informuje Gazeta Wyborcza.<BR>&nbsp;<BR>Chodzi o tzw. reklam\u0119 kontekstow\u0105 &#8211; polega ona na tym, by jak najlepiej dopasowa\u0107 reklam\u0119 do tematyki strony internetowej, na kt\u00f3rej si\u0119 wy\u015bwietla.<\/P><br \/>\n<P>Cho\u0107 sam zasi\u0119g &#8211; w przypadku reklamy wyszukiwarkowej &#8211; nie wystarcza, a znacznie bardziej liczy si\u0119 liczba zapyta\u0144, kt\u00f3re internauci wpisuj\u0105 w okienko wyszukiwarki. Tu trudno sprosta\u0107 Google, kt\u00f3re ma dwa systemy sprzeda\u017cy reklam &#8211; AdWords i AdSense. &#8211; Nie b\u0119dziemy bezpo\u015bredni\u0105 konkurencj\u0105 dla Google &#8211; m\u00f3wi Gazecie Wyborczej B\u0142a\u017cewicz. &#8211; Ale te\u017c nie mieli\u015bmy takiego celu. Poza zasi\u0119giem AdSearch ma te\u017c kilka nowych funkcji na polskim rynku, kt\u00f3re mog\u0105 przyci\u0105gn\u0105\u0107 reklamodawc\u00f3w &#8211; dodaje.<BR><BR>Swoje systemy maj\u0105 ju\u017c Wirtualna Polska wraz z serwisem NetSprint (Adkontekst) i Onet.<\/P><br \/>\n<P>Interia podaje szacunki polskiego rynku reklamy kontekstowej (bez przychod\u00f3w Google): w 2004 r. &#8211; 5,2 mln z\u0142, w zesz\u0142ym roku &#8211; 45 mln z\u0142.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Interia do sp\u00f3\u0142ki z sieci\u0105 reklamow\u0105 ARBOmedia wprowadza AdSearch. Zamierza konkurowa\u0107 z Google.","protected":false},"author":1,"featured_media":60349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[202,181,442,132],"class_list":{"0":"post-60348","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gazeta-wyborcza","9":"tag-google","10":"tag-interia-pl","11":"tag-onet-pl","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60348"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/60349"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}