{"id":6034,"date":"2012-06-01T12:17:48","date_gmt":"2012-06-01T10:17:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nivea-pure-effect-zgas-swoje-diody-wideo\/"},"modified":"2012-06-01T12:17:48","modified_gmt":"2012-06-01T10:17:48","slug":"nivea-pure-effect-zgas-swoje-diody-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nivea-pure-effect-zgas-swoje-diody-wideo.html","title":{"rendered":"Nivea Pure Effect: Zga\u015b swoje diody (wideo)"},"content":{"rendered":"<p>&#8222;Zga\u015b diody&#8221; to has\u0142o kampanii promuj\u0105cej kosmetyki linii Nivea Pure Effect, przeznaczonej do cery z niedoskona\u0142o\u015bciami. W ramach aktywno\u015bci online przygotowane zosta\u0142y: gra flashowa (dost\u0119pna na stronie Nivea.pl oraz na fanpage&#8217;u Nivea, w zak\u0142adce &#8222;Zga\u015b diody&#8221;) z nagrodami oraz kampania display. Start kampanii zosta\u0142 poprzedzony piosenk\u0105 przygotowan\u0105 przez grup\u0119 V-unit. Ca\u0142a kampania w spos&oacute;b lekki i przyjazny traktuje k\u0142opotliwy problem zwalczania diod &#8211; czyli pryszczy.<\/p>\n<p>Aktywno\u015bci reklamowe w sieci potrwaj\u0105 do 17 czerwca.<\/p>\n<p>Kampania zosta\u0142a przygotowana przez team: Jakub Kwiatkowski &#8211; account director, Jolka Szczerba i Jakub Czaplicki &#8211; project management, Tomasz Paciorek &#8211; art director, Leszek \u0141uczyn &#8211; head of creative i Agnieszka Wojtyniak &#8211; copywriter, Pawe\u0142 Szczygie\u0142 i Piotr Szymonik &#8211; graficy, Darek Du\u015bko &#8211; flash platform developer, Jerzy Fornal &#8211; PHP developer i Kamil Bednarz &#8211; front-end web developer.<\/p>\n<p>Media zakupi\u0142 dom mediowy MEC.<\/p>\n","protected":false},"excerpt":{"rendered":"Opcom realizuje kolejne projekty dla Nivea Polska. Tym razem agencji powierzono przygotowanie koncepcji i realizacj\u0119 kampanii online dla Nivea Pure Effect.","protected":false},"author":1,"featured_media":6035,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[294,258,305,200],"class_list":{"0":"post-6034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mec","9":"tag-nivea","10":"tag-opcom","11":"tag-reklama","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6034"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6034\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6035"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}