{"id":60237,"date":"2007-07-31T06:00:00","date_gmt":"2007-07-31T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jakie-sa-najdrozsze-marki-swiata\/"},"modified":"2007-07-31T06:00:00","modified_gmt":"2007-07-31T04:00:00","slug":"jakie-sa-najdrozsze-marki-swiata","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/jakie-sa-najdrozsze-marki-swiata.html","title":{"rendered":"Jakie s\u0105 najdro\u017csze marki \u015bwiata?"},"content":{"rendered":"<p><P>miejscu w corocznym rankingu Interbrand i BusinessWeek. Po raz si\u00f3dmy wybrano 100 najdro\u017cszych marek. Warto\u015b\u0107 obliczono wed\u0142ug dolarowej stawki.<\/P><br \/>\n<P>W czo\u0142\u00f3wce znalaz\u0142y si\u0119 te\u017c Microsoft (58,709 mld) i IBM (57,090 mld). Warto\u015b\u0107 Coca-Coli (65,324 mld ) spad\u0142a o 3 proc., w stosunku do minionego roku.<\/P><br \/>\n<P>Najbardziej zdro\u017ca\u0142o Google (miejsce 24., &nbsp;jest warte 17,837 mld) &#8211; zyska\u0142o na warto\u015bci a\u017c 44 proc.&nbsp;&nbsp;Swe pozycje podnios\u0142y&nbsp;r\u00f3wnie\u017c Zara, Apple, Nintendo i Starbucks. Najwi\u0119kszy spadek warto\u015bci rynkowej odnotowa\u0142y marki Ford, Gap i Kodak.<\/P><br \/>\n<P>W rankingu wci\u0105\u017c dominuj\u0105 marki ameryka\u0144skie (53). Zajmuj\u0105 siedem miejsc w pierwszej dziesi\u0105tce. Opr\u00f3cz Coca-Coli, Microsoftu i IBM znalaz\u0142y si\u0119 tam te\u017c: GE (4.), Intel (7.), McDonald&#8217;s (8.) i Disney (9.). Obok nich s\u0105 Nokia (5.), Toyota (6.) i Mercedes Benz, jako dziesi\u0105ty.<BR><BR>W rankingu, opr\u00f3cz Disney&#8217;a s\u0105 te\u017c inne marki zwi\u0105zane z mediami &#8211; MTV (52. &#8211; 6,907 mld) i Reuters (76. &#8211; 4,197 mld).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola jest najdro\u017csz\u0105 mark\u0105 na \u015bwiecie. Chyba nikt nie jest zaskoczony &#8211; to nie debiut na pierwszym&#8230;","protected":false},"author":1,"featured_media":60238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[196,181,450],"class_list":{"0":"post-60237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-apple","9":"tag-google","10":"tag-nokia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60237"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/60238"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}