{"id":60210,"date":"2007-08-01T06:00:00","date_gmt":"2007-08-01T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/beyonce-korzysta-z-samsunga\/"},"modified":"2007-08-01T06:00:00","modified_gmt":"2007-08-01T04:00:00","slug":"beyonce-korzysta-z-samsunga","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/beyonce-korzysta-z-samsunga.html","title":{"rendered":"Beyonce korzysta z Samsunga"},"content":{"rendered":"<p><P>piosenkarka Beyonce, kt\u00f3ra prezentowa\u0142a telefon m.in. podczas swoich koncert\u00f3w w Europie. Gwiazda zosta\u0142a r\u00f3wnie\u017c twarz\u0105 kampanii reklamowej.<\/P><br \/>\n<P>Spot wyprodukowany globalnie przez Leo Brunett podkre\u015bla mo\u017cliwo\u015bci telefonu. Kampania rozpoczyna si\u0119 spotami 30-sekundowymi i jest utrwalana 15-sekundowymi. Obejmuje swoim zasi\u0119giem wi\u0119kszo\u015b\u0107 kana\u0142\u00f3w telewizyjnych w Polsce i potrwa do ko\u0144ca sierpnia br.<\/P><br \/>\n<P>Uzupe\u0142nieniem reklamy telewizyjnej by\u0142a kampania prasowa, obecna g\u0142\u00f3wnie w pismach m\u0142odzie\u017cowych, TV guide&#8217;ach oraz tygodnikach spo\u0142eczno-politycznych (Newsweek).<\/P><br \/>\n<P>W Radiu Zet i Radiostacji ka\u017cdy utw\u00f3r Beyonce jest poprzedzony jingem sponsorskim nawi\u0105zuj\u0105cym do jej udzia\u0142u w promocji telefonu Samsung F300.<\/P><br \/>\n<P>Zaplanowano r\u00f3wnie\u017c dzia\u0142ania obejmuj\u0105ce no\u015bniki outdoorowe w du\u017cych miastach oraz reklam\u0119 w kinach sieci Multikino.<\/P><br \/>\n<P>Adaptacje kampanii na polski rynek przygotowa\u0142a agencja Mat Adv, media zaplanowa\u0142 i kupi\u0142 dom mediowy MindShare.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania nowego dwustronnego, muzycznego telefonu Samsung F300. W jego promocj\u0119 zaanga\u017cowa\u0142a si\u0119&#8230;","protected":false},"author":1,"featured_media":60211,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,140,177,195],"class_list":{"0":"post-60210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-multikino","10":"tag-newsweek","11":"tag-samsung","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60210"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/60211"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}