{"id":6014,"date":"2012-06-01T16:18:20","date_gmt":"2012-06-01T14:18:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/open-and-partners-dla-kopiko\/"},"modified":"2012-06-01T16:18:20","modified_gmt":"2012-06-01T14:18:20","slug":"open-and-partners-dla-kopiko","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/open-and-partners-dla-kopiko.html","title":{"rendered":"Open and Partners dla Kopiko"},"content":{"rendered":"<p>Projekt obejmuje opracowanie key visuali akcji, wraz z materia\u0142ami wizerunkowymi, do kt&oacute;rych nale\u017c\u0105 ulotki towarzysz\u0105ce produktowi, naklejki na drzwi i oparcia foteli oraz plakaty do przedzia\u0142&oacute;w.<\/p>\n<p>Idea komunikacji opiera si\u0119 na ha\u015ble &#8222;Strza\u0142 energii&#8221; i  nawi\u0105zuje do zawarto\u015bci kofeiny w produkcie. Dzia\u0142ania promocyjne b\u0119d\u0105 trwa\u0142y przez ca\u0142y czerwiec, w tym samym czasie co Mistrzostwa Europy 2012. W ramach dzia\u0142a\u0144 promocyjnych zostanie rozdanych 147 000 zestaw&oacute;w promocyjnych.<\/p>\n<p>Kampania promocyjna dla Kopiko jest pierwsz\u0105 aktywno\u015bci\u0105 reklamow\u0105 realizowana przez Open and Partners dla tego marketera w Polsce. Kontrakt jest efektem dzia\u0142a\u0144 new business agencji.<\/p>\n<p>Kopiko to cukierki o smaku kawy, zawieraj\u0105ce prawdziw\u0105 kofein\u0119. Ich wy\u0142\u0105cznym dystrybutorem w Polsce jest firma Storck.<\/p>\n","protected":false},"excerpt":{"rendered":"Do zada\u0144 agencji nale\u017ca\u0142o przygotowanie materia\u0142&oacute;w reklamowych, wspieraj\u0105cych akcj\u0119 degustacji cukierk&oacute;w Kopiko w poci\u0105gach PKP Intercity.","protected":false},"author":1,"featured_media":6015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1126],"class_list":{"0":"post-6014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-open","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6014"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6015"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}