{"id":6008,"date":"2012-06-01T17:29:12","date_gmt":"2012-06-01T15:29:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iwostin-odswieza-logo\/"},"modified":"2012-06-01T17:29:12","modified_gmt":"2012-06-01T15:29:12","slug":"iwostin-odswieza-logo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/iwostin-odswieza-logo.html","title":{"rendered":"Iwostin od\u015bwie\u017ca logo"},"content":{"rendered":"<p>Celem od\u015bwie\u017cenia wizerunku jest zwi\u0119kszenie czytelno\u015bci opakowa\u0144 i widoczno\u015bci na aptecznej p&oacute;\u0142ce,  usp&oacute;jnienie wygl\u0105du poszczeg&oacute;lnych linii przy zachowaniu osobowo\u015bci marki. W opakowaniach zachowano przewag\u0119 bia\u0142ego koloru, charakterystycznego dla dermokosmetyk&oacute;w. Zmieniono czcionk\u0119 na bardziej kobiec\u0105 i nowoczesn\u0105, od\u015bwie\u017ceniu uleg\u0142 r&oacute;wnie\u017c logotyp Iwostin.<\/p>\n<p>Nowa identyfikacja wizualna Iwostin powsta\u0142a przy wsp&oacute;\u0142pracy z agencj\u0105 projektow\u0105 CzteryCzwarte Brand Design na podstawie wynik&oacute;w bada\u0144 konsumenckich przeprowadzonych przez Millward Brown SMG\/KRC.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2012\/06\/1338564845.jpg\" alt=\"\" width=\"390\" height=\"558\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Dermokosmetyki Iwostin maj\u0105 now\u0105 identyfikacj\u0119 wizualn\u0105. Zmiana obj\u0119\u0142a m.in. opakowania, logotyp oraz has\u0142o reklamowe. Jej celem jest od\u015bwie\u017cenie wizerunku marki, kt&oacute;ra \u015bwi\u0119tuje w tym roku 10-lecie obecno\u015bci na polskim rynku.","protected":false},"author":1,"featured_media":6009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[4398],"class_list":{"0":"post-6008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-czteryczwarte-brand-design","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=6008"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/6008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/6009"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=6008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=6008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=6008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}