{"id":60008,"date":"2007-08-07T06:00:00","date_gmt":"2007-08-07T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/afery-i-marketing-nie-zawsze-ida-w-parze\/"},"modified":"2007-08-07T06:00:00","modified_gmt":"2007-08-07T04:00:00","slug":"afery-i-marketing-nie-zawsze-ida-w-parze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/afery-i-marketing-nie-zawsze-ida-w-parze.html","title":{"rendered":"Afery i marketing nie zawsze id\u0105 w parze"},"content":{"rendered":"<p><P>Niekt\u00f3re firmy ju\u017c wpisuj\u0105 w swoje kontrakty klauzule, kt\u00f3re umo\u017cliwiaj\u0105 im wycofanie si\u0119 ze sponsoringu, gdy dru\u017cyna b\u0105d\u017a sportowiec zrobi co\u015b, co mog\u0142oby negatywnie wp\u0142yn\u0105\u0107 na wizerunek firmy.<\/P><br \/>\n<P>Inni reklamodawcy zniech\u0119ceni ostatnimi skandalami w og\u00f3le wycofuj\u0105 si\u0119 z zawierania kontrakt\u00f3w ze sportowcami. Tak\u0105 mo\u017cliwo\u015b\u0107 bior\u0105 pod uwag\u0119 T-Mobile i Adidas, zwi\u0105zane z wy\u015bcigiem Tour de France, obfituj\u0105cym w ostatnim czasie w afery dopingowe.<\/P><br \/>\n<P>Wybryki sportowych gwiazd stwarzaj\u0105 niekiedy firmom powa\u017cne problemy. Kontrowersje wok\u00f3\u0142 zawodnika ameryka\u0144skiego futbolu Michaela Vicka, oskar\u017canego o udzia\u0142 w organizowaniu nielegalnych walk ps\u00f3w, sk\u0142oni\u0142y firm\u0119 Nike do op\u00f3\u017anienia wprowadzenia na rynek swojej nowej serii but\u00f3w sygnowanych nazwiskiem sportowca &#8211; Nike Air Zoom Vick V.<\/P><br \/>\n<P>Eksperci twierdz\u0105, \u017ce afery nie doprowadz\u0105 do odej\u015bcia reklamodawc\u00f3w od marketingu zwi\u0105zanego ze sportem, za to sponsorzy b\u0119d\u0105 teraz naciska\u0107 na swoich partner\u00f3w do przestrzegania zasad fair play.<\/P><br \/>\n<P>Szacuje si\u0119, \u017ce w tym roku na sponsoring ameryka\u0144scy reklamodawcy wydadz\u0105 prawie 10 mld dol.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Skandale, kt\u00f3re ostatnio zatrz\u0119s\u0142y \u015brodowiskiem sportowym spowodowa\u0142y, \u017ce reklamodawcy ostro\u017cniej podchodz\u0105 do zawierania um\u00f3w sponsorskich.","protected":false},"author":1,"featured_media":60009,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[62],"class_list":{"0":"post-60008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-play","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=60008"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/60008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/60009"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=60008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=60008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=60008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}