{"id":5998,"date":"2012-06-03T23:16:46","date_gmt":"2012-06-03T21:16:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/liquid-dla-mercedes-benz-polska\/"},"modified":"2012-06-03T23:16:46","modified_gmt":"2012-06-03T21:16:46","slug":"liquid-dla-mercedes-benz-polska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/liquid-dla-mercedes-benz-polska.html","title":{"rendered":"Liquid dla Mercedes-Benz Polska"},"content":{"rendered":"<p>Kampania nosi\u0142a nazw\u0119 Fabryka Marze\u0144 Mercedes-Benz, a jednym z&nbsp; jej element&oacute;w by\u0142 konkurs, w kt&oacute;rym nagrod\u0105 by\u0142 m.in. dzie\u0144 za sterami Mercedesa Nowej Klasy SL. Zwyci\u0119zcy towarzyszy\u0142a kamera, a materia\u0142 zrealizowany tego dnia, stanowi\u0142 podstaw\u0119 drugiej ods\u0142ony kampanii i zawarto\u015b\u0107 dedykowanej strony <a href=\"http:\/\/www.mercedes-benz.pl\/fabrykamarzen\" target=\"_blank\" rel=\"noopener\">www.mercedes-benz.pl\/fabrykamarzen<\/a>.<\/p>\n<p>W promocj\u0119 zaanga\u017cowanych zosta\u0142o kilka kana\u0142&oacute;w komunikacji: media spo\u0142eczno\u015bciowe, reklama display, dedykowana strona www oraz mobilna, event, a tak\u017ce aktywno\u015bci dealerskie.<\/p>\n<p>Za realizacj\u0119 dnia marze\u0144 jak i ca\u0142o\u015bci kampanii odpowiedzialni byli Liquid (online), MEC Acess (event) oraz BBDO (ATL, BTL).<\/p>\n","protected":false},"excerpt":{"rendered":"Liquid, dzia\u0142 kreatywny MEC, jest autorem koncepcji kreatywnej oraz strategii komunikacji kampanii promuj\u0105cej sportowe modele Mercedes-Benz.","protected":false},"author":1,"featured_media":5999,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[690,294,667],"class_list":{"0":"post-5998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-bbdo","9":"tag-mec","10":"tag-mercedes-benz","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5998"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5999"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}