{"id":59901,"date":"2007-08-09T06:00:00","date_gmt":"2007-08-09T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-indoorowa-przykuwa-uwage-odbiorcow\/"},"modified":"2007-08-09T06:00:00","modified_gmt":"2007-08-09T04:00:00","slug":"reklama-indoorowa-przykuwa-uwage-odbiorcow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-indoorowa-przykuwa-uwage-odbiorcow.html","title":{"rendered":"Reklama indoorowa przykuwa uwag\u0119 odbiorc\u00f3w"},"content":{"rendered":"<p><P>Blisko 40 proc. respondent\u00f3w, odwiedzaj\u0105cych te miejsca, przyzna\u0142o, \u017ce rejestruje zamieszczone wewn\u0105trz nich reklamy &#8211; wynika z najnowszych bada\u0144 skuteczno\u015bci reklamy wewn\u0119trznej (indoor), kt\u00f3re na zlecenie agencji Polonia Indoor Advertising przeprowadzi\u0142 instytut badawczy Mareco Polska.<\/P><br \/>\n<P>Na pytanie o cz\u0119stotliwo\u015b\u0107 odbioru reklamy wewn\u0119trznej 21,2 proc. odpowiedzia\u0142o, \u017ce dzieje si\u0119 to cztery razy w tygodniu lub cz\u0119\u015bciej. Tyle samo badanych przyzna\u0142o, \u017ce ma z ni\u0105 kontakt 2-3 razy w tygodniu, a 23 proc. raz w tygodniu.&nbsp; <\/P><br \/>\n<P>Z bada\u0144 wynika, \u017ce odbiorca reklamy wewn\u0119trznej to osoba w wieku 15-39 lat. Blisko 23 proc. respondent\u00f3w ma wy\u017csze wykszta\u0142cenie, 28 proc. \u015brednie, a kolejne 27 proc. jest w trakcie nauki. Dominuj\u0105 uczniowie i studenci (25,2 proc.), pracownicy umys\u0142owi, specjali\u015bci i przedstawiciele kadry zarz\u0105dzaj\u0105cej (21,9 proc.).<\/P><br \/>\n<P>Badanie zosta\u0142o przeprowadzone w kwietniu 2006 r. na grupie 1049 os\u00f3b w wieku 15 i wi\u0119cej lat w 10 najwi\u0119kszych miastach Polski.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"71 proc. Polak\u00f3w w wieku powy\u017cej 15 lat sp\u0119dza czas w lokalach gastronomicznych, kinach i centrach sportowych.","protected":false},"author":1,"featured_media":59902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-59901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59901"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59902"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}