{"id":59812,"date":"2007-08-10T06:00:00","date_gmt":"2007-08-10T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-w-grach-zwieksza-rozpoznawalnosc-marki\/"},"modified":"2007-08-10T06:00:00","modified_gmt":"2007-08-10T04:00:00","slug":"reklama-w-grach-zwieksza-rozpoznawalnosc-marki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/reklama-w-grach-zwieksza-rozpoznawalnosc-marki.html","title":{"rendered":"Reklama w grach zwi\u0119ksza rozpoznawalno\u015b\u0107 marki"},"content":{"rendered":"<p><P>pojawiania si\u0119 kolejnych bada\u0144 potwierdzaj\u0105cych jej skuteczno\u015b\u0107.<\/P><br \/>\n<P>Badanie firmy Massive, nale\u017c\u0105cej do Microsoftu, \u017ce dzi\u0119ki reklamie w grach rozpoznawalno\u015b\u0107 marki zwi\u0119kszy\u0142a si\u0119 o 64 proc., a ocena marki o 37 proc. Po obejrzeniu reklamy gracze cz\u0119\u015bciej rozwa\u017cali tak\u017ce mo\u017cliwo\u015b\u0107 zakupy promowanego produktu. <BR><\/P><br \/>\n<P>Badanie wykaza\u0142o ponad to, \u017ce umieszczenie reklamy w grze wp\u0142ywa na rozpoznawalno\u015b\u0107 i ocen\u0119 samej reklamy, kt\u00f3re zwi\u0119kszy\u0142y si\u0119 odpowiednio o 41 i 69 proc. <BR><\/P><br \/>\n<P>Niezale\u017cnie od tego, jakich kategorii produkt\u00f3w dotyczy reklama w podobny spos\u00f3b motywuje do zakup\u00f3w. Reklamy z dziedziny motoryzacji zwi\u0119kszy\u0142y liczb\u0119 decyzji o zakupie produktu o 69 proc., a z dziedziny technologii o 70 proc.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Stosunkowo nowa forma marketingu &#8211; reklamy umieszczane w grach, zyskuje coraz wi\u0119ksz\u0105 popularno\u015b\u0107 w miar\u0119&#8230;","protected":false},"author":1,"featured_media":59813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-59812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59812"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59813"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}