{"id":59760,"date":"2007-08-13T06:00:00","date_gmt":"2007-08-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/adpinion-com-nowy-sposob-targetowania-reklam\/"},"modified":"2007-08-13T06:00:00","modified_gmt":"2007-08-13T04:00:00","slug":"adpinion-com-nowy-sposob-targetowania-reklam","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/adpinion-com-nowy-sposob-targetowania-reklam.html","title":{"rendered":"Adpinion.com &#8211; nowy spos\u00f3b targetowania reklam?"},"content":{"rendered":"<p><P>Ka\u017cdy z baner\u00f3w prezentowanych w systemie posiada niewielki panel do oceniania. Internauci ogl\u0105daj\u0105cy tego typu reklamy na odwiedzanych przez siebie stronach mog\u0105 g\u0142osowa\u0107, czy publikowany banner si\u0119 im podoba (i chcieliby, aby wi\u0119cej takich by\u0142o na tej stronie) &#8211; czy te\u017c nie powinien by\u0107 tam prezentowany.<\/P><br \/>\n<P>Feedback od u\u017cytkownik\u00f3w ma pozwoli\u0107 na jak najbardziej efektywne skierowanie reklam do okre\u015blonych grup docelowych. Nowa inicjatywa ma by\u0107 odpowiedzi\u0105 na kryzys pozycji banner\u00f3w w dzia\u0142aniach reklamowych, czego dowodem jest wci\u0105\u017c rosn\u0105ca popularno\u015b\u0107 narz\u0119dzi do blokowania reklam (w stylu Adblock) czy rewolucja reklamy kontekstowej.<BR><BR><BR>Artyku\u0142 pochodzi z biuletynu <A href=\"http:\/\/pl.think-a-head.org\/\">Think-a-Head<\/A> wydawanego przez agencj\u0119 <A href=\"http:\/\/www.heureka.pl\/\">Heureka<\/A>.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Adpinion.com to nowa sie\u0107 reklamowa, kt\u00f3ra wykorzystuje w targetowaniu bannerowych reklam swoich klient\u00f3w opinie u\u017cytkownik\u00f3w.","protected":false},"author":1,"featured_media":59761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-59760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59760"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59761"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}