{"id":59662,"date":"2007-08-16T06:00:00","date_gmt":"2007-08-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-przy-piwku-czyli-marketing-w-barze\/"},"modified":"2007-08-16T06:00:00","modified_gmt":"2007-08-16T04:00:00","slug":"reklama-przy-piwku-czyli-marketing-w-barze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/reklama-przy-piwku-czyli-marketing-w-barze.html","title":{"rendered":"Reklama przy piwku, czyli marketing w barze"},"content":{"rendered":"<p><P>przyczepionych do cyfrowych szaf graj\u0105cych.<\/P><br \/>\n<P>Arbitron informuje, \u017ce rozpoznawalno\u015b\u0107 marki w\u015br\u00f3d os\u00f3b odwiedzaj\u0105cych bary si\u0119ga 43 proc. Firma monitorowa\u0142a zapami\u0119tywanie marek, kt\u00f3rych reklamy pojawia\u0142y si\u0119 na monitorach umieszczonych przy cyfrowych szafach graj\u0105cych. <BR><\/P><br \/>\n<P>Bary i puby s\u0105 znakomitym, cho\u0107 nie do ko\u0144ca docenianym polem dzia\u0142ania dla marketer\u00f3w. W tych miejscach mo\u017cna bowiem dotrze\u0107 do konsument\u00f3w w bardzo atrakcyjnym marketingowo przedziale wiekowym 21-34 lata.<BR><\/P><br \/>\n<P>BizReport sugeruje, \u017ce marketerzy mog\u0105 po\u0142\u0105czy\u0107 kampani\u0119 offline prowadzon\u0105 w barach i pubach z kampani\u0105 online i dzi\u0119ki temu wzmocni\u0107 przekaz. Wysoka rozpoznawalno\u015b\u0107 marki w\u015br\u00f3d &#8222;barowicz\u00f3w&#8221; jest wystarczaj\u0105cym potwierdzeniem, \u017ce reklama w barze mo\u017ce by\u0107 efektywna. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Stali bywalcy bar\u00f3w zwracaj\u0105 uwag\u0119 nie tylko na ilo\u015b\u0107 piwa w kuflu. Okazuje si\u0119, \u017ce dostrzegaj\u0105 reklamy wy\u015bwietlane na ekranach&#8230;","protected":false},"author":1,"featured_media":59663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[332],"class_list":{"0":"post-59662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-cyfrowy-polsat","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59662"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59663"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}