{"id":59629,"date":"2007-08-17T06:00:00","date_gmt":"2007-08-17T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/geje-i-lesbijki-cenia-autentycznosc\/"},"modified":"2007-08-17T06:00:00","modified_gmt":"2007-08-17T04:00:00","slug":"geje-i-lesbijki-cenia-autentycznosc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/geje-i-lesbijki-cenia-autentycznosc.html","title":{"rendered":"Geje i lesbijki ceni\u0105 autentyczno\u015b\u0107"},"content":{"rendered":"<p><P>zwi\u0105zanych z tym&nbsp;\u015brodowiskiem &#8211; odpowiadaj\u0105 geje i lesbijki.<\/P><br \/>\n<P>W badaniu Community Marketing 89 proc. gej\u00f3w i 91 proc. lesbijek stwierdzi\u0142o, \u017ce obecno\u015b\u0107 i wsparcie przez marki wydarze\u0144 wa\u017cnych dla gej\u00f3w, lesbijek, os\u00f3b biseksualnych i transseksualnych wp\u0142ywa korzystnie na ich decyzje o zakupie produkt\u00f3w. <BR><\/P><br \/>\n<P>Taka sama liczba respondent\u00f3w (89 i 91 proc.) przyzna\u0142a, \u017ce przy podejmowaniu decyzji o zakupie czy rozpocz\u0119ciu wsp\u00f3\u0142pracy z dan\u0105 firm\u0105 bior\u0105 pod uwag\u0119 to, jaki ta firma ma stosunek do swoich pracownik\u00f3w, kt\u00f3rzy s\u0105 homoseksualistami. <BR><\/P><br \/>\n<P>Dla gej\u00f3w i lesbijek bardzo wa\u017cna jest autentyczno\u015b\u0107, kt\u00f3ra przejawia si\u0119 w tym, jak firmy traktuj\u0105 \u015brodowisko homoseksualne &#8211; podkre\u015bla Community Marketing.<BR><\/P><br \/>\n<P>Badanie wykaza\u0142o r\u00f3wnie\u017c, \u017ce przeci\u0119tny roczny doch\u00f3d gej\u00f3w wynosi 83 tys. dol., a lesbijek &#8211; 80 tys. dol.<BR><\/P><br \/>\n<P>Community Marketing w internetowym sonda\u017cu przebada\u0142o ponad 22 tys. doros\u0142ych homoseksualist\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Jak\u0105 form\u0119 marketingu zastosowa\u0107 wobec konsument\u00f3w o orientacji homoseksualnej? Sponsoring i wsparcie imprez oraz wydarze\u0144&#8230;","protected":false},"author":1,"featured_media":59630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-59629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59629"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59630"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}