{"id":59421,"date":"2007-08-23T06:00:00","date_gmt":"2007-08-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marketing-offline-wplywa-na-zachowanie-online\/"},"modified":"2007-08-23T06:00:00","modified_gmt":"2007-08-23T04:00:00","slug":"marketing-offline-wplywa-na-zachowanie-online","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/marketing-offline-wplywa-na-zachowanie-online.html","title":{"rendered":"Marketing offline wp\u0142ywa na zachowanie online"},"content":{"rendered":"<p><P>W badaniu JupiterResearch 67 proc. respondent\u00f3w do poszukiwania w sieci informacji o produkcie lub us\u0142udze zach\u0119ci\u0142y kana\u0142y offline. 39 proc. spo\u015br\u00f3d tych os\u00f3b po uzyskaniu informacji w internecie decydowa\u0142o si\u0119 na zakup produktu. <BR><\/P><br \/>\n<P>Konsumenci w wyszukiwark\u0119 najcz\u0119\u015bciej wpisuj\u0105 nazw\u0119 firmy, produktu, us\u0142ugi b\u0105d\u017a has\u0142a reklamowego u\u017cytego w kampanii offline.<BR><\/P><br \/>\n<P>Kampanie prowadzone w telewizji i komunikacja WOM najbardziej zach\u0119caj\u0105 konsument\u00f3w do poszukiwa\u0144 w sieci.&nbsp; Z kolei reklamy w prasie i WOM najbardziej motywuj\u0105 do robienia zakup\u00f3w.<\/P><br \/>\n<P>Badanie wykaza\u0142o r\u00f3wnie\u017c, \u017ce 54 proc. respondent\u00f3w korzysta z internetowych wyszukiwarek przynajmniej raz dziennie. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Marketing offline motywuje konsument\u00f3w do poszukiwania informacji o produkcie w sieci i wp\u0142ywa na ich decyzje zakupowe.","protected":false},"author":1,"featured_media":59422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-59421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59421"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59422"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}