{"id":59419,"date":"2007-08-23T06:00:00","date_gmt":"2007-08-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/young-rubicam-przygotuje-kampanie-nowego-dziennika\/"},"modified":"2007-08-23T06:00:00","modified_gmt":"2007-08-23T04:00:00","slug":"young-rubicam-przygotuje-kampanie-nowego-dziennika","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/young-rubicam-przygotuje-kampanie-nowego-dziennika.html","title":{"rendered":"Young &amp; Rubicam przygotuje kampani\u0119 nowego dziennika"},"content":{"rendered":"<p><P>Kampani\u0119 reklamow\u0105 (strategia i kreacja) gazety og\u00f3lnopolskiej Polskapresse przygotuje agencja Young &amp; Rubicam Brands. W walce o zlecenie wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 Leo Burnett, Grandes Kochonos i McCann Erickson Polska.<\/P><br \/>\n<P>Planowaniem i zakupem medi\u00f3w zajmie si\u0119 Mediaedge:CIA. Bud\u017cetem zainteresowane r\u00f3wnie\u017c by\u0142y&nbsp;domy mediowe Initative Polska, ZenithOptimedia oraz Universal McCann.<\/P><br \/>\n<P>Polskapresse nawi\u0105za\u0142a tak\u017ce wsp\u00f3\u0142prac\u0119 z agencj\u0105 interaktywn\u0105. Jest ni\u0105 MRM Worldwide, nale\u017c\u0105ca do McCann Erickson Worldgroup. Zajmie si\u0119 ona przygotowaniem serwisu internetowego gazety.<\/P><br \/>\n<P>&#8211; Warto\u015bci bud\u017cet\u00f3w nie ujawniamy &#8211; zaznacza Magdalena Chudzikiewicz, rzecznik prasowy Polskapresse.<\/P><br \/>\n<P>Nowy dziennik pojawi si\u0119 na rynku jesieni\u0105, wydawca konsekwentnie nie ujawnia jego nazwy. Projektem kieruje Pawe\u0142 F\u0105fara.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Grupa Wydawnicza Polskapresse wybra\u0142a agencj\u0119 i dom mediowy do obs\u0142ugi nowego dziennika, kt\u00f3ry zadebiutuje na rynku jesieni\u0105.","protected":false},"author":1,"featured_media":59420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1290,759,250],"class_list":{"0":"post-59419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-leo-burnett","9":"tag-mccann-erickson","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59419"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59420"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}