{"id":59331,"date":"2007-08-27T06:00:00","date_gmt":"2007-08-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/postaw-na-marketing-zintegrowany\/"},"modified":"2007-08-27T06:00:00","modified_gmt":"2007-08-27T04:00:00","slug":"postaw-na-marketing-zintegrowany","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/postaw-na-marketing-zintegrowany.html","title":{"rendered":"Postaw na marketing zintegrowany"},"content":{"rendered":"<p><P>dla konsument\u00f3w nadal licz\u0105 si\u0119 kampanie wykorzystuj\u0105ce tradycyjne media.<\/P><br \/>\n<P>Prawie 2\/3 respondent\u00f3w, maj\u0105c do wyboru magazyn w tradycyjnej, drukowanej formie i w wersji elektronicznej, stawia na tradycj\u0119. <\/P><br \/>\n<P>Preferencje respondent\u00f3w dotycz\u0105ce \u017ar\u00f3de\u0142 informacji przek\u0142adaj\u0105 si\u0119 na to, w jaki spos\u00f3b postrzegaj\u0105 reklam\u0119. Ponad 3\/4 uwa\u017ca, \u017ce reklama internetowa jest znacznie bardziej nachalna ni\u017c reklamy drukowane. Nieca\u0142e 2\/3 badanych przyznaje, \u017ce bardziej skupia si\u0119 na reklamach w prasie ni\u017c w sieci. <BR><\/P><br \/>\n<P>Eksperci sugeruj\u0105, \u017ce kampanie offline i online powinny si\u0119 wzajemnie uzupe\u0142nia\u0107 zamiast ze sob\u0105 rywalizowa\u0107. Warto wykorzysta\u0107 zar\u00f3wno efektywno\u015b\u0107 reklamy internetowej, jak i zaufanie konsument\u00f3w do medi\u00f3w i marketingu tradycyjnego. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Nowym mediom nie uda\u0142o si\u0119 jeszcze ca\u0142kowicie zdeklasowa\u0107 medi\u00f3w tradycyjnych. Podobnie jest z marketingiem&#8230;","protected":false},"author":1,"featured_media":59332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-59331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59331"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59332"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}