{"id":59303,"date":"2007-08-27T06:00:00","date_gmt":"2007-08-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/christian-lacroix-na-polskim-rynku\/"},"modified":"2007-08-27T06:00:00","modified_gmt":"2007-08-27T04:00:00","slug":"christian-lacroix-na-polskim-rynku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/christian-lacroix-na-polskim-rynku.html","title":{"rendered":"Christian Lacroix na polskim rynku"},"content":{"rendered":"<p><P>&nbsp;13 wrze\u015bnia pojawi si\u0119 na rynku woda dla kobiet Christian Lacroix Rouge, a 4 pa\u017adziernika Woda toaletowa dla m\u0119\u017cczyzn Christian Lacroix Noir. Ich debiutowi w Polsce towarzyszy du\u017ca kampania reklamowa.<\/P><br \/>\n<P>Telewizyjne spoty zapachu pojawi\u0105 si\u0119 mi\u0119dzy 5 a 30 wrze\u015bnia w TVP, TVN, Polsacie, TV4, TVN7, TVN Style, Fasion TV oraz TVN24. <\/P><br \/>\n<P>Reklama zapach\u00f3w pojawi si\u0119 r\u00f3wnie\u017c we wrze\u015bniowych wydaniach magazyn\u00f3w: Zwierciad\u0142o, Pani, Glamour, Gala, Viva, Viva Moda, Uroda, Avanti, Wysokie Obcasy oraz w pa\u017adziernikowych wydaniach Cosmopolitan i Joy. 443 tys. pr\u00f3bek (strony reklamowe z zapachowymi wklejkami) pojawi si\u0119 w pa\u017adziernikowych wydaniach Ele i Twojego Stylu.<\/P><br \/>\n<P>14 wrze\u015bnia Avon rozpoczyna akcje reklamowo-promocyjn\u0105 w 23 multipleksach sieci Cinema City na terenie 14 miast Polski (Warszawa, Krak\u00f3w, Katowice, Pozna\u0144, Wroc\u0142aw, Gda\u0144sk, \u0141\u00f3d\u017a, Cz\u0119stochowa, Toru\u0144, Ruda \u015al\u0105ska, Gliwice, Sosnowiec, Rybnik i Lublin). Przed filmami o tematyce kobiecej emitowane b\u0119d\u0105 30-sekundowe spoty reklamowe nowych produkt\u00f3w marki Avon, a w holach kinowych, w wybrane weekendy, pojawi\u0105 si\u0119 stoiska firmy. Akcja potrwa do 27 grudnia.<\/P><br \/>\n<P>Reklamy zosta\u0142y przygotowane przez agencj\u0119 SoHo, media zaplanowa\u0142 i kupi\u0142 dom mediowy Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Avon Cosmetics Polska wprowadza na rynek nowe zapachy stworzone przez znanego projektanta Christiana Lacroix.","protected":false},"author":1,"featured_media":59304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[377,4986,597],"class_list":{"0":"post-59303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-starcom","9":"tag-tvn-24","10":"tag-twoj-styl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59303"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59304"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}