{"id":59058,"date":"2007-09-03T06:00:00","date_gmt":"2007-09-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mozaic-sprawdzi-efektywnosc-product-placement\/"},"modified":"2007-09-03T06:00:00","modified_gmt":"2007-09-03T04:00:00","slug":"mozaic-sprawdzi-efektywnosc-product-placement","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/mozaic-sprawdzi-efektywnosc-product-placement.html","title":{"rendered":"Mozaic sprawdzi efektywno\u015b\u0107 product placement"},"content":{"rendered":"<p><P>przygotowuje ofert\u0119 bada\u0144 pozwalaj\u0105cych zmierzy\u0107 efektywno\u015b\u0107 sponsoringu u\u017cyczeniowego (product placement) realizowanego w telewizji lub kinie. <\/P><br \/>\n<P>Badanie, opracowywane we wsp\u00f3\u0142pracy z dzia\u0142em OMG Metrics, b\u0119dzie polega\u0142o na analizie skuteczno\u015bci kampanii product placement w kreowaniu poszczeg\u00f3lnych element\u00f3w wizerunku marki, w szczeg\u00f3lno\u015bci w budowaniu skojarze\u0144 emocjonalnych z mark\u0105 oraz komunikowaniu racjonalnych korzy\u015bci zwi\u0105zanych z u\u017cywaniem marki w filmie lub serialu. <\/P><br \/>\n<P>Metodologia badania oparta jest na po\u0142\u0105czeniu element\u00f3w badania ilo\u015bciowego, mierz\u0105cego og\u00f3lnie \u015bwiadomo\u015b\u0107 marki oraz badania jako\u015bciowego&nbsp;&#8211; wyja\u015bniaj\u0105cego elementy sk\u0142adaj\u0105ce si\u0119 na subiektywny odbi\u00f3r placementu&#8221;.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Mozaic, dzia\u0142 Omnicom Media Group, specjalizuj\u0105cy si\u0119 w dzia\u0142aniach z zakresu reklamy niestandardowej&#8230;","protected":false},"author":1,"featured_media":59059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-59058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59058"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59059"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}