{"id":59050,"date":"2007-09-03T06:00:00","date_gmt":"2007-09-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/marketing-b2b-i-b2c-stawia-na-nowe-media\/"},"modified":"2007-09-03T06:00:00","modified_gmt":"2007-09-03T04:00:00","slug":"marketing-b2b-i-b2c-stawia-na-nowe-media","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/marketing-b2b-i-b2c-stawia-na-nowe-media.html","title":{"rendered":"Marketing B2B i B2C stawia na nowe media"},"content":{"rendered":"<p><P>Association of National Advertisers oraz magazyn BtoB wykaza\u0142y, \u017ce prawie 1\/3 marketer\u00f3w B2B przeznacza\u0142a 20 proc. lub wi\u0119cej swojego bud\u017cetu reklamowego na nowe media. Tymczasem marketerzy B2C po\u015bwi\u0119cali na nowe media cztery razy mniej \u015brodk\u00f3w. <BR><\/P><br \/>\n<P>Marketerzy B2B przyznawali r\u00f3wnie\u017c, \u017ce na nowe media zamierzaj\u0105 przeznaczy\u0107 co najmniej 10 proc. swojego przysz\u0142ego bud\u017cetu reklamowego. <BR><\/P><br \/>\n<P>Przysz\u0142o\u015b\u0107 mo\u017ce jednak zachwia\u0107 tymi proporcjami. A\u017c 70 proc. marketer\u00f3w zajmuj\u0105cych si\u0119 relacjami B2C przyzna\u0142o, \u017ce zamierza zrezygnowa\u0107 z medi\u00f3w tradycyjnych na rzecz nowych medi\u00f3w. Tak\u0105 deklaracj\u0119 z\u0142o\u017cy\u0142a natomiast tylko po\u0142owa marketer\u00f3w B2B. <BR><\/P><br \/>\n<P>Wi\u0119kszo\u015b\u0107 \u015brodk\u00f3w, jakie w\u0119druj\u0105 do nowych medi\u00f3w przeznaczana jest na w\u0142asne strony firm oraz e-mail marketing. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wed\u0142ug najnowszych bada\u0144 marketerzy zajmuj\u0105cymi si\u0119 relacjami B2B wykorzystuj\u0105 nowe media w spos\u00f3b bardziej agresywny ni\u017c marketerzy B2C.","protected":false},"author":1,"featured_media":59051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2882],"class_list":{"0":"post-59050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-budzet","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59050"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59051"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}