{"id":59005,"date":"2007-09-04T06:00:00","date_gmt":"2007-09-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/co-tak-pachnie-to-reklama\/"},"modified":"2007-09-04T06:00:00","modified_gmt":"2007-09-04T04:00:00","slug":"co-tak-pachnie-to-reklama","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/co-tak-pachnie-to-reklama.html","title":{"rendered":"Co tak pachnie? To reklama!"},"content":{"rendered":"<p><P>Pachn\u0105ca reklama ju\u017c wkr\u00f3tce pojawi si\u0119 w ameryka\u0144skim dzienniku The Los Angeles Times. B\u0119dzie promowa\u0107 nowy film familijny &#8222;Mr. Magorium&#8217;s Wonder Emporium&#8221;. Wystarczy j\u0105 potrze\u0107, a wok\u00f3\u0142 rozejdzie si\u0119 s\u0142odki zapach lukrowanego ciasta. <\/P><br \/>\n<P>Pachn\u0105cymi elementami reklamy s\u0105 zabawki, kt\u00f3re otaczaj\u0105 Dustina Hoffmana i Natalie Portman, wyst\u0119puj\u0105cych w filmie. Napis nad aktorami zach\u0119ca: &#8222;Potrzyj zabawki, \u017ceby poczu\u0107 magi\u0119&#8221;.<BR><\/P><br \/>\n<P>The Los Angeles Times, dzi\u0119ki tej oryginalnej reklamie, chce zach\u0119ci\u0107 marketer\u00f3w do kupowania miejsca reklamowego. Podobn\u0105 taktyk\u0119 zastosowa\u0142y r\u00f3wnie\u017c inne tytu\u0142y na ameryka\u0144skim rynku, maj\u0105c nadziej\u0119, \u017ce zatrzymaj\u0105 odp\u0142yw reklamodawc\u00f3w do nowych medi\u00f3w. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Tre\u015b\u0107 czy grafika ju\u017c nied\u0142ugo mog\u0105 przesta\u0107 decydowa\u0107 o skuteczno\u015bci reklamy prasowej. Najistotniejszy mo\u017ce sta\u0107 si\u0119 zapach.","protected":false},"author":1,"featured_media":59006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[1879],"class_list":{"0":"post-59005","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-dziennik","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=59005"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/59005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/59006"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=59005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=59005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=59005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}