{"id":58879,"date":"2007-09-06T06:00:00","date_gmt":"2007-09-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-robi-wrazenie-takze-podswiadome\/"},"modified":"2007-09-06T06:00:00","modified_gmt":"2007-09-06T04:00:00","slug":"reklama-robi-wrazenie-takze-podswiadome","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-robi-wrazenie-takze-podswiadome.html","title":{"rendered":"Reklama robi wra\u017cenie, tak\u017ce pod\u015bwiadome"},"content":{"rendered":"<p><P>Naukowiec z Uniwersytetu Kentucky odkry\u0142, \u017ce przy ogl\u0105daniu reklamy internetowej wykorzystujemy r\u00f3\u017cne typy pami\u0119ci. Informacje i fakty np. adresy stron internetowych, przechowywane s\u0105 w tzw. &#8222;pami\u0119ci bezpo\u015bredniej&#8221; wtedy, gdy interakcja mi\u0119dzy reklam\u0105 a odbiorc\u0105 jest \u015bwiadoma.&nbsp; <BR><\/P><br \/>\n<P>Jednak pewne informacje s\u0105 zachowywane tak\u017ce pod\u015bwiadomie w tzw. &#8222;pami\u0119ci ukrytej&#8221;. Pami\u0119\u0107 ludzka przywo\u0142uje te informacje tylko w sytuacjach, gdy pobudzone zostaj\u0105 konkretne bod\u017ace. I tak konsument mo\u017ce niespodziewanie zainteresowa\u0107 si\u0119 pewn\u0105 mark\u0105 telefon\u00f3w kom\u00f3rkowych, kt\u00f3rej wcze\u015bniej nie bra\u0142 pod uwag\u0119, planuj\u0105c zakup urz\u0105dzenia. Mo\u017ce te\u017c nagle przypomnie\u0107 sobie o ofercie rodzinnej jakiej\u015b firmy, gdy przeje\u017cd\u017ca obok Burger Kinga.<BR><\/P><br \/>\n<P>Okazuje si\u0119 wi\u0119c, \u017ce to, czy internauta kliknie w reklam\u0119 jest wa\u017cnym miernikiem, ale r\u00f3wnie istotne s\u0105 same ods\u0142ony, gdy\u017c nawet reklama, kt\u00f3ra nie wywo\u0142uje po\u017c\u0105danych reakcji pozostawia \u015blad w pami\u0119ci internauty. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wska\u017aniki CTR mog\u0105 nie do ko\u0144ca odzwierciedla\u0107 skuteczno\u015b\u0107 danej reklamy. Najnowsze badanie wskazuje, \u017ce r\u00f3wnie wa\u017cne jak CTR mog\u0105 by\u0107 ods\u0142ony.","protected":false},"author":1,"featured_media":58880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-58879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58879"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58880"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}