{"id":58869,"date":"2007-09-06T06:00:00","date_gmt":"2007-09-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dwie-twarze-reeboka-globalnie\/"},"modified":"2007-09-06T06:00:00","modified_gmt":"2007-09-06T04:00:00","slug":"dwie-twarze-reeboka-globalnie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dwie-twarze-reeboka-globalnie.html","title":{"rendered":"Dwie twarze Reeboka globalnie"},"content":{"rendered":"<p><P>Bior\u0105 w niej udzia\u0142 m.in. Thierry Henry, Iker Casillas, Allen Iverson, Yao Ming, Andrij Szewczenko i Nicole Vaidisova.<\/P><br \/>\n<P>Kampania b\u0119dzie promowa\u0142a m.in. kluczowe modele obuwia i odzie\u017cy noszone przez wybranych dwana\u015bcie gwiazd sportu. Zaplanowano dzia\u0142ania w mediach elektronicznych, na no\u015bnikach reklamy zewn\u0119trznej oraz w wybranych salonach Reebok.<\/P><br \/>\n<P>Firma prowadzi tak\u017ce kampani\u0119 promuj\u0105c\u0105 witryn\u0119 <A href=\"http:\/\/www.what2areyou.com\">www.what2areyou.com<\/A>. Na stronie klienci b\u0119d\u0105 mieli mo\u017cliwo\u015b\u0107 obejrzenia materia\u0142\u00f3w zza kulis kampanii &#8222;Ka\u017cdy z nas ma dwie twarze&#8221; oraz stworzenia swoich wersji reklam.<\/P><br \/>\n<P>Polska cz\u0119\u015b\u0107 kampanii ruszy\u0142a w pierwszych dniach wrze\u015bnia i potrwa do pocz\u0105tku pa\u017adziernika. Zaplanowano przede wszystkim dzia\u0142ania w internecie (25 proc. bud\u017cetu kampanii) oraz&nbsp;outdoor w najwi\u0119kszych polskich miastach.&nbsp;Za planowanie medi\u00f3w internetowych odpowiada agencja Hypermedia.&nbsp;Dzia\u0142ania PR prowadzi agencja Resource.<\/P><br \/>\n<P>Autorem kreacji jest agencja reklamowa mcgarrybowen. Kampania potrwa ca\u0142\u0105 jesie\u0144. Pr\u00f3cz Polski b\u0119dzie obecna m.in. w Hiszpanii, Rosji, Indiach i Korei Po\u0142udniowej.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Marka Reebok rozpocz\u0119\u0142a \u015bwiatow\u0105 kampani\u0119 reklamow\u0105 pod has\u0142em &quot;Ka\u017cdy z nas ma dwie twarze&quot;.","protected":false},"author":1,"featured_media":58870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2882],"class_list":{"0":"post-58869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-budzet","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58869"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58870"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}