{"id":58812,"date":"2007-09-07T06:00:00","date_gmt":"2007-09-07T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wild-bean-cafe-po-raz-pierwszy\/"},"modified":"2007-09-07T06:00:00","modified_gmt":"2007-09-07T04:00:00","slug":"wild-bean-cafe-po-raz-pierwszy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wild-bean-cafe-po-raz-pierwszy.html","title":{"rendered":"Wild Bean Cafe po raz pierwszy"},"content":{"rendered":"<p><P>Dzia\u0142ania przebiegaj\u0105 pod has\u0142em &#8222;Nap\u0119dzana smakiem&#8221;.<\/P><br \/>\n<P>Nawi\u0105zuje ono do lokalizacji kawiarni na wybranych stacjach benzynowych BP. Spoty telewizyjne i kinowe stanowi\u0105 adaptacj\u0119 reklam z Nowej Zelandii. Towarzyszy\u0107 im b\u0119d\u0105 reklamy radiowe i internetowe, outdoor oraz dzia\u0142ania ambientowe w najwi\u0119kszych miastach Polski. Kampania rusza z pocz\u0105tkiem wrze\u015bnia.<\/P><br \/>\n<P>Za kreacj\u0119 odpowiada agencja reklamowa Gruppa66 Ogilvy, media zaplanowa\u0142 i kupi\u0142 MindShare.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rusza pierwsza w Polsce kampania reklamowa kawiarenek Wild Bean Cafe, nale\u017c\u0105cych do BP Polska.","protected":false},"author":1,"featured_media":58813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85],"class_list":{"0":"post-58812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58812"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58813"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}