{"id":5878,"date":"2012-06-13T23:07:02","date_gmt":"2012-06-13T21:07:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wzmacnia-wrazenia-samsung-promuje-nowego-notebooka\/"},"modified":"2012-06-13T23:07:02","modified_gmt":"2012-06-13T21:07:02","slug":"wzmacnia-wrazenia-samsung-promuje-nowego-notebooka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wzmacnia-wrazenia-samsung-promuje-nowego-notebooka.html","title":{"rendered":"&#8222;Wzmacnia wra\u017cenia&#8221;: Samsung promuje nowego notebooka"},"content":{"rendered":"<p>Koncept kreatywny podkre\u015bla najwa\u017cniejsze benefity produktu: wbudowane g\u0142o\u015bniki JBL gwarantuj\u0105ce doskona\u0142\u0105 jako\u015b d\u017awi\u0119ku, wyrazisty obraz HD+ oraz procesor Intel Core i7.<\/p>\n<p>Agencja w ramach kampanii przygotowa\u0142a 30-sekundowy spot TV. Produkcja powsta\u0142a pod opiek\u0105 studia filmowego Barrakuda i specjalist\u00f3w od animacji 3D z warszawskiego Alien FX. Autorem scenariusza jest creative director Pompidou Sebastian We\u0142dycz. Muzyk\u0119 do spotu skomponowa\u0142 \u0141ukasz Targosz.<\/p>\n<p>Agencja przygotowa\u0142a tak\u017ce kreacje na potrzeby kampanii online (rich media), layouty prasowe i outdoorowe oraz spot radiowy.<\/p>\n<p>Kampania ruszy\u0142a 11 czerwca. Obejmuje takie stacje telewizyjne, jak TVN, Polsat, Discovery. Natomiast cz\u0119\u015b\u0107 online m.in. portale Onet.pl, o2.pl, Gazeta.pl, Interia.pl.<\/p>\n<p>Za planowanie i zakup medi\u00f3w w kampanii odpowiada dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Pompidou przygotowa\u0142a kampani\u0119 ATL i online dla nowego notebooka Samsung serii 5 pod has\u0142em &#8222;Wzmacnia wra\u017cenia&#8221;.","protected":false},"author":1,"featured_media":5879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1034,195,377],"class_list":{"0":"post-5878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pompidou","9":"tag-samsung","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5878"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5879"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}