{"id":58760,"date":"2007-09-10T06:00:00","date_gmt":"2007-09-10T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rosati-twarza-nowej-kampanii-dr-irena-eris\/"},"modified":"2007-09-10T06:00:00","modified_gmt":"2007-09-10T04:00:00","slug":"rosati-twarza-nowej-kampanii-dr-irena-eris","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rosati-twarza-nowej-kampanii-dr-irena-eris.html","title":{"rendered":"Rosati twarz\u0105 nowej kampanii Dr Irena Eris"},"content":{"rendered":"<p>Laboratorium kosmetyczne Dr Irena Eris wprowadza now\u0105 lini\u0119 preparat&oacute;w piel\u0119gnacyjnych dla kobiet. Wej\u015bcie produktu na rynek wesprze kampania prasow\u0105 autorstwa agencji marketingu medycznego HealthWay.<\/p>\n<p>Sin Skin Dr Irena Eris &#8211;&nbsp;pod tak\u0105 nazw\u0105 uka\u017ce si\u0119 produkt przeznaczony dla pa\u0144 powy\u017cej 25 roku \u017cycia.&nbsp;Kampania reklamowa skierowana jest do kobiet stoj\u0105cych u progu kariery zawodowej, mieszkanek du\u017cych miast ze \u015brednim i wy\u017cszym wykszta\u0142ceniem, ma te\u017c podkre\u015bla\u0107 selektywno\u015b\u0107 i budowa\u0107 presti\u017cowy wizerunek marki. <\/p>\n<p>Akcja promocyjna rozpocznie si\u0119 we wrze\u015bniu i potrwa oko\u0142o 3 miesi\u0119cy, obejmie wybrane magazyny kobiece, takie jak: Wysokie Obcasy, Viva, Tw&oacute;j Styl czy Elle. <\/p>\n<p>Za zakup medi&oacute;w odpowiada dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"HealthWay jest autorem kampanii nowej linii preparat&oacute;w Dr Irena Eris. W akcji promocyjnej zostanie wykorzystana twarz i wizerunek aktorki Weroniki Rosati.","protected":false},"author":1,"featured_media":58761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[377,597],"class_list":{"0":"post-58760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-starcom","9":"tag-twoj-styl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58760"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58761"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}