{"id":58741,"date":"2007-09-10T06:00:00","date_gmt":"2007-09-10T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hyundai-zmienia-wizerunek-marki\/"},"modified":"2007-09-10T06:00:00","modified_gmt":"2007-09-10T04:00:00","slug":"hyundai-zmienia-wizerunek-marki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/hyundai-zmienia-wizerunek-marki.html","title":{"rendered":"Hyundai zmienia wizerunek marki"},"content":{"rendered":"<p><P>Kampania &#8222;Think about it&#8221;, na kt\u00f3r\u0105 Hyundai wyda\u0142 150 mln dol. ma poprawi\u0107 wizerunek marki. Zosta\u0142a przygotowana przez agencj\u0119 Goodby, Silverstein &amp; Partners, nale\u017c\u0105c\u0105 do grupy Omnicom. Jej najwa\u017cniejszym elementem jest strona thinkaboutit.com. Kampania obecna b\u0119dzie tak\u017ce w prasie i telewizji. <\/P><br \/>\n<P>W spotach i reklamach, jakie pojawi\u0105 si\u0119 w magazynach, najwa\u017cniejsza b\u0119dzie tre\u015b\u0107. Hyundai w pierwszej fazie kampanii nie ujawni marki. To\u017csamo\u015b\u0107 firmy zostanie ujawniona dopiero ok. 24 wrze\u015bnia. Reklamy b\u0119d\u0105 stwierdza\u0107: &#8222;Logo m\u00f3wi o tym, czym jest samoch\u00f3d, a nie o tym, kim ty jeste\u015b&#8221; i pyta\u0107: &#8222;Czy samoch\u00f3d nie powinien mie\u0107 wi\u0119cej poduszek powietrznych ni\u017c uchwyt\u00f3w na kubki?&#8221;.<BR><\/P><br \/>\n<P>Kampania ma zmieni\u0107 spos\u00f3b, w jaki firma postrzegana jest na rynku ameryka\u0144skim. Hyundai chce by\u0107 kojarzony z mark\u0105, kt\u00f3ra jest w stanie konkurowa\u0107 z najwi\u0119kszymi, a nie jak do tej pory &#8211; z samochodami atrakcyjnymi ze wzgl\u0119du na ich nisk\u0105 cen\u0119. &#8222;Think about it&#8221; ma odwie\u015b\u0107 uwag\u0119 konsument\u00f3w od niskich cen i skierowa\u0107 j\u0105 na jako\u015b\u0107, bezpiecze\u0144stwo, wyposa\u017cenie i niezawodno\u015b\u0107.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Hyundai chce zwi\u0119kszy\u0107 sprzeda\u017c swoich samochod\u00f3w w USA z 500 tys. do 700 tys. egzemplarzy w ci\u0105gu nieca\u0142ych 3 lat. Pom\u00f3c w tym ma najnowsza kampania.","protected":false},"author":1,"featured_media":58742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-58741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58741"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58742"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}