{"id":58725,"date":"2007-09-10T06:00:00","date_gmt":"2007-09-10T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zawodny-marketing-szeptany\/"},"modified":"2007-09-10T06:00:00","modified_gmt":"2007-09-10T04:00:00","slug":"zawodny-marketing-szeptany","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/zawodny-marketing-szeptany.html","title":{"rendered":"Zawodny marketing szeptany"},"content":{"rendered":"<p><P>JupiterResearch sugeruje, \u017ce marketing szeptany cz\u0119sto zawodzi &#8211; tylko 15 proc. takich kampanii sk\u0142oni\u0142o konsument\u00f3w do wypromowania przekazu od reklamodawc\u00f3w. Badanie firmy ujawni\u0142o r\u00f3wnie\u017c, \u017ce marketerzy wykorzystuj\u0105cy marketing szeptany zamierzaj\u0105 w przysz\u0142ym roku zmniejszy\u0107 targetowanie wp\u0142ywowych konsument\u00f3w o 55 proc. <BR><\/P><br \/>\n<P>Co zaskakuj\u0105ce, z badania wynika, \u017ce to starsi internauci s\u0105 bardziej skuteczni w przekazywaniu wiadomo\u015bci od marketer\u00f3w. M\u0142odzi u\u017cytkownicy zazwyczaj odwiedzaj\u0105 serwisy spo\u0142eczne, w kt\u00f3rych roi si\u0119 od typowych kampanii viralowych, natomiast starsi cz\u0119\u015bciej wykorzystuj\u0105 e-maile i wideo umieszczane w sieci. Eksperci radz\u0105, \u017ce skuteczno\u015b\u0107 kampanii viralowych mo\u017cna podnie\u015b\u0107 poprzez w\u0142\u0105czenie do nich starszych u\u017cytkownik\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Badanie JupiterResearch ujawni\u0142o, \u017ce w ci\u0105gu ostatnich lat zaledwie 15 proc. kampanii viralowych okaza\u0142o si\u0119 skutecznych.","protected":false},"author":1,"featured_media":58726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-58725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58725"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58726"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}