{"id":58692,"date":"2007-09-11T06:00:00","date_gmt":"2007-09-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/szkola-mistrzow-reklamy-dla-kobiet-w-ciazy\/"},"modified":"2007-09-11T06:00:00","modified_gmt":"2007-09-11T04:00:00","slug":"szkola-mistrzow-reklamy-dla-kobiet-w-ciazy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/szkola-mistrzow-reklamy-dla-kobiet-w-ciazy.html","title":{"rendered":"Szko\u0142a Mistrz\u00f3w Reklamy dla kobiet w ci\u0105\u017cy"},"content":{"rendered":"<p><P>Tym razem tematem przewodnim okaza\u0142 si\u0119 szkodliwy wp\u0142yw &#8222;procent\u00f3w&#8221; na p\u0142\u00f3d.<\/P><br \/>\n<P>Przygotowanie kreacji powierzono Szkole Mistrz\u00f3w Reklamy przy WSPiZ. Zrealizowany projekt zosta\u0142 wy\u0142oniony drog\u0105 wewn\u0119trznego konkursu.<\/P><br \/>\n<P>Zwyci\u0119ska kreacja, na kt\u00f3r\u0105 sk\u0142adaj\u0105 si\u0119 m.in.: 30-sekundowy film, reklamy w&nbsp;prasie (Gazeta Wyborcza, Polityka, Metro, B\u0119d\u0119 Mam\u0105 oraz Mamo to Ja), telewizji publicznej, radiu (RMF FM, Z\u0142ote Przeboje, Tok FM, Roxy FM) a tak\u017ce w Multikinie i na no\u015bnikach reklamy zewn\u0119trznej.<\/P><br \/>\n<P>G\u0142\u00f3wnym celem kampanii jest zmniejszenie liczby kobiet pij\u0105cych w czasie ci\u0105\u017cy, promocja abstynencji w tym okresie oraz zwi\u0119kszenie wiedzy o negatywnym wp\u0142ywie alkoholu na p\u0142\u00f3d. <\/P><br \/>\n<P>Media zakupi\u0142a agencja medialna Media Concept.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania Pa\u0144stwowej Agencji Rozwi\u0105zywania Problem\u00f3w Alkoholowych (PARPA): &quot;Ci\u0105\u017ca bez alkoholu&quot;.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-58692","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58692"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58692\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}