{"id":58632,"date":"2007-09-12T06:00:00","date_gmt":"2007-09-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bez-strategii-ani-rusz\/"},"modified":"2007-09-12T06:00:00","modified_gmt":"2007-09-12T04:00:00","slug":"bez-strategii-ani-rusz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/bez-strategii-ani-rusz.html","title":{"rendered":"Bez strategii ani rusz"},"content":{"rendered":"<p><P>Z bada\u0144 platformy PermissionTV wynika, \u017ce osoby zajmuj\u0105ce stanowiska kierownicze w bran\u017cy reklamowej i marketingowej nie maj\u0105 opracowanej strategii, kt\u00f3ra pomog\u0142aby im wykorzysta\u0107 si\u0142\u0119 oddzia\u0142ywania wideoklip\u00f3w internetowych. <\/P><br \/>\n<P>Do braku odpowiedniej strategii przyzna\u0142o si\u0119 52 proc. pracownik\u00f3w 350 korporacji, kt\u00f3re uczestniczy\u0142y w badaniu. 30 proc. stwierdzi\u0142o, \u017ce nie ma odpowiedniego kontentu, a tylko 18 proc. poinformowa\u0142o, \u017ce na swoich stronach umieszcza materia\u0142y wideo. <BR><\/P><br \/>\n<P>Tymczasem John Zahner z PermissionTV podkre\u015bla, \u017ce wideo jest pot\u0119\u017cnym narz\u0119dziem, kt\u00f3re daje mo\u017cliwo\u015b\u0107 opowiedzenia historii, pozwala na zaw\u0142adni\u0119cie wyobra\u017ani\u0105 i przemawia do os\u00f3b, kt\u00f3re s\u0105 przyzwyczajone do &#8222;kultury obrazu&#8221;.<BR><\/P><br \/>\n<P>Do podobnych wniosk\u00f3w zdaj\u0105 si\u0119 dochodzi\u0107 badani &#8211; 32 proc. respondent\u00f3w przyzna\u0142o, \u017ce wideoklipy pomagaj\u0105 w przyci\u0105ganiu nowych klient\u00f3w, a ponad 1\/4 stwierdzi\u0142a, \u017ce przyczyniaj\u0105 si\u0119 do pog\u0142\u0119biania istniej\u0105cych relacji z klientami. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Bran\u017ca reklamowa i marketingowa chcia\u0142aby wykorzysta\u0107 najnowszy trend umieszczania wideo w sieci, ale problem w tym, \u017ce na razie nie wie, jak to zrobi\u0107.","protected":false},"author":1,"featured_media":58633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-58632","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58632"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58633"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}