{"id":58537,"date":"2007-09-14T06:00:00","date_gmt":"2007-09-14T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/roznice-kulturowe-wazne-w-targetingu\/"},"modified":"2007-09-14T06:00:00","modified_gmt":"2007-09-14T04:00:00","slug":"roznice-kulturowe-wazne-w-targetingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/roznice-kulturowe-wazne-w-targetingu.html","title":{"rendered":"R\u00f3\u017cnice kulturowe wa\u017cne w targetingu"},"content":{"rendered":"<p><P>uwag\u0119 nie tylko na wiek czy p\u0142e\u0107, ale tak\u017ce na r\u00f3\u017cnice kulturowe odbiorc\u00f3w.<\/P><br \/>\n<P>BIGresearch przeprowadzi\u0142 badanie w\u015br\u00f3d spo\u0142eczno\u015bci Latynos\u00f3w. 44 proc. z nich zaliczy\u0142o siebie do rasy bia\u0142ej, 34 proc. do innej rasy, a 16 proc. stwierdzi\u0142o, \u017ce s\u0105 osobami o wielorasowym pochodzeniu. <\/P><br \/>\n<P>Przy targetowaniu marketerzy powinni wzi\u0105\u0107 pod uwag\u0119 ras\u0119, a tak\u017ce wiek i doch\u00f3d &#8211; radzi BIGresearch. Dlaczego? Latynosi, kt\u00f3rzy zaliczaj\u0105 siebie do rasy bia\u0142ej s\u0105 zazwyczaj starsi i osi\u0105gaj\u0105 wy\u017csze dochody ni\u017c ci, kt\u00f3rzy uto\u017csamiaj\u0105 siebie z inn\u0105 ras\u0105. Wykorzystanie chwyt\u00f3w, kt\u00f3re s\u0105 skuteczne w przypadku m\u0142odych konsument\u00f3w, przy tworzeniu kampanii dla tej grupy po prostu nie zadzia\u0142a. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Najnowsze badanie BIGresearch sugeruje, \u017ce przy opracowywaniu kampanii internetowych marketerzy powinni zwr\u00f3ci\u0107&#8230;","protected":false},"author":1,"featured_media":58538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-58537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58537"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58538"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}