{"id":58527,"date":"2007-09-14T07:01:15","date_gmt":"2007-09-14T05:01:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tns-expert-monitor-bada-reklame-w-internecie\/"},"modified":"2007-09-14T07:01:15","modified_gmt":"2007-09-14T05:01:15","slug":"tns-expert-monitor-bada-reklame-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tns-expert-monitor-bada-reklame-w-internecie.html","title":{"rendered":"TNS Expert Monitor bada reklam\u0119 w internecie"},"content":{"rendered":"<p>Obecnie badanie obejmuje wi\u0119kszo\u015b\u0107 kampanii typu display, w tym nieznaczn\u0105 cz\u0119\u015b\u0107 kampanii CPA (Cost Per Action &#8211; na bie\u017c\u0105cym etapie monitoringu nie obj\u0119tych jeszcze wycen\u0105) oraz cz\u0119\u015b\u0107 mailingu. Nie s\u0105 monitorowane przychody z reklam przy wyszukiwarkach i reklam kupowanych w modelu samoobs\u0142ugowym.<\/p>\n<p>Badanie obejmuj\u0105ce okres pierwszego p\u00f3\u0142rocza 2007 pokaza\u0142o, \u017ce najbardziej aktywnymi bran\u017cami w internecie s\u0105 finanse i us\u0142ugi marketingowe oraz motoryzacja i transport. Najbardziej dochodowe formy reklam to billboard 750&#215;100 i double billboard 750&#215;200.<\/p>\n<p>Wyniki badania ADRK opartego o deklaracje realizacji kampanii reklamowych i wycen\u0119 ratecardow\u0105 b\u0119d\u0105 &#8211; analogicznie do rynk\u00f3w europejskich &#8211; audytowane przez podmiot zewn\u0119trzny.<\/p>\n<p>TNS Expert-Monitor zaoferuje na rynku dane o wydatkach reklamowych w internecie na pocz\u0105tku 2008 r.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"10 i 11 wrze\u015bnia odby\u0142y si\u0119 spotkania robocze i prezentacyjne po\u015bwi\u0119cone badaniu reklamy internetowej realizowanemu przez firm\u0119 TNS Expert Monitor.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-58527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58527"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58527\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}