{"id":58439,"date":"2007-09-18T06:00:00","date_gmt":"2007-09-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wybitna-reklama-ogilvy-mather\/"},"modified":"2007-09-18T06:00:00","modified_gmt":"2007-09-18T04:00:00","slug":"wybitna-reklama-ogilvy-mather","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wybitna-reklama-ogilvy-mather.html","title":{"rendered":"Wybitna Reklama Ogilvy &amp; Mather"},"content":{"rendered":"<p><P>Spot zosta\u0142 nagrodzony w kategorii Wybitna Reklama. Wyst\u0119puje w nim znana ameryka\u0144ska aktorka i prezenterka, a tak\u017ce zdeklarowana lesbijka Ellen DeGeneres. <\/P><br \/>\n<P>Spot trwa 60 sekund, pokazuje pozornie zwyczajny dzie\u0144 pracy DeGeneres: przygotowania do talk-show poprzedzone konsultacj\u0105 ze wsp\u00f3\u0142pracownikami, kt\u00f3rymi s\u0105&#8230;\u015bwinia, konik polny, s\u0142o\u0144, hiena i inne zwierz\u0119ta. Reklama jest czarno-bia\u0142a, ko\u0144cz\u0105 j\u0105 s\u0142owa aktorki: &#8222;Moje \u017cycia jest dalekie od zwyczajno\u015bci. Dlatego moj\u0105 kart\u0105 jest American Express&#8221;.<BR><\/P><br \/>\n<P>Spot Ogilvy &amp; Mather rywalizowa\u0142 z reklamami agencji BBDO (&#8222;Battle&#8221; dla Cingular, &#8222;Jar&#8221; dla General Electric i &#8222;Pinball&#8221; dla Pepsi), Wieden + Kennedy ( &#8222;Happiness Factory&#8221; dla Coca-Coli), Fallon (&#8222;Snowball&#8221; dla Travelers) oraz Arnold i Crispin Porter + Bogusky (&#8222;Singing Cowboy&#8221; dla American Legacy).<BR><\/P><br \/>\n<P>W zesz\u0142ym roku w tej kategorii zwyci\u0119\u017cy\u0142a BBDO za spot zatytu\u0142owany &#8222;Sticks&#8221; dla firmy FedEx. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"American Express otrzyma\u0142a nagrod\u0119 Emmy za reklam\u0119 &quot;Animals&quot;, kt\u00f3rej autorem jest agencja Ogilvy &amp; Mather.","protected":false},"author":1,"featured_media":58440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-58439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58439"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58440"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}