{"id":58432,"date":"2007-09-18T06:00:00","date_gmt":"2007-09-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/saatchi-saatchi-dla-finlandii\/"},"modified":"2007-09-18T06:00:00","modified_gmt":"2007-09-18T04:00:00","slug":"saatchi-saatchi-dla-finlandii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/saatchi-saatchi-dla-finlandii.html","title":{"rendered":"Saatchi &amp; Saatchi dla Finlandii"},"content":{"rendered":"<p><P>Akcja zosta\u0142a zrealizowana przez agencj\u0119 Saatchi &amp; Saatchi X.<\/P><br \/>\n<P>Na zlecenie klienta, agencja zaprojektowa\u0142a strategi\u0119 komunikacji przygotowan\u0105 wed\u0142ug indywidualnych potrzeb poszczeg\u00f3lnych sieci handlowych. Akcja zosta\u0142a przeprowadzona w takich sieciach jak: Real, Tesco, Auchan i Carrefour. <\/P><br \/>\n<P>Komunikacja in-store bazowa\u0142a na materia\u0142ach POS oraz&nbsp;promocjach w dzia\u0142ach alkoholowych, dostosowanych do potrzeb i mo\u017cliwo\u015bci poszczeg\u00f3lnych retailer\u00f3w. <\/P><br \/>\n<P>Przy zakupie w\u00f3dki Finlandia 0,7 l&nbsp;klienci otrzymywali m.in.: gift pack z limitowanej edycji, przygotowanej specjalnie na potrzeby akcji. Zawiera\u0142 on materia\u0142y przybli\u017caj\u0105ce histori\u0119 \u015bwi\u0119ta Midnight Sun oraz miniaturk\u0119 smakowej odmiany w\u00f3dki Finlandia.<\/P><br \/>\n<P>Promocja zosta\u0142a uzupe\u0142niona dzia\u0142aniami adresowanymi do w\u0142a\u015bcicieli mniejszych punkt\u00f3w detalicznych. Jako kana\u0142y dotarcia wykorzystano komunikacj\u0119 w sieci Makro Cash&amp;Carry oraz og\u0142oszenia w prasie handlowej.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma Brown-Forman, producent w\u00f3dki Finlandia, wspar\u0142 platform\u0119 Midnight Sun kampani\u0105 shopper marketingow\u0105 w handlu detalicznym.","protected":false},"author":1,"featured_media":58433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-58432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58432"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58433"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}