{"id":58315,"date":"2007-09-21T06:00:00","date_gmt":"2007-09-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ardo-promuje-serie-vintage\/"},"modified":"2007-09-21T06:00:00","modified_gmt":"2007-09-21T04:00:00","slug":"ardo-promuje-serie-vintage","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ardo-promuje-serie-vintage.html","title":{"rendered":"Ardo promuje seri\u0119 Vintage"},"content":{"rendered":"

Kampania jest skierowana do os\u00f3b, kt\u00f3re opr\u00f3cz funkcjonalno\u015bci oraz ceny, ceni\u0105 walory estetyczne produktu. Idea kreatywna podkre\u015bla, \u017ce produkt mo\u017ce by\u0107 ozdob\u0105 kuchnii.<\/P>
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Na promocj\u0119 linii lod\u00f3wek serii Vintage sk\u0142adaj\u0105 si\u0119 dzia\u0142ania wizerunkowe ATL (prasa wn\u0119trzarska, tygodniki opiniotw\u00f3rcze, czasopisma niszowe tj. Exclusiv i Aktivist), specjalnie dedykowana strona produktowa www.ardovintage.pl<\/A> oraz dzia\u0142ania BTL (materia\u0142y POS: katalogi, plakaty, standy, ulotki, torby reklamowe). <\/P>
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Dodatkow\u0105 akcj\u0105 promocyjn\u0105 Vintage b\u0119d\u0105 imprezy eventowe dla klient\u00f3w ARDO i briefing prasowy dla dziennikarzy. Za ich przygotowanie odpowiada Emlab. <\/P>
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Dom mediowy Equinox zaplanowa\u0142 media dla kampanii.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa Ardo Polska. Autorem strategii komunikacji i kreacji jest DougFaberFamily.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-58315","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58315"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58315\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}