{"id":58236,"date":"2007-09-25T06:00:00","date_gmt":"2007-09-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/san-markos-po-szwedzku\/"},"modified":"2007-09-25T06:00:00","modified_gmt":"2007-09-25T04:00:00","slug":"san-markos-po-szwedzku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/san-markos-po-szwedzku.html","title":{"rendered":"San Markos po szwedzku"},"content":{"rendered":"<p><P>Wsp\u00f3\u0142praca z agencj\u0105 rozpocz\u0119\u0142a si\u0119 od kampanii wizerunkowej funduszu. Przed San Markos postawiono zadanie stworzenia wyr\u00f3\u017cniaj\u0105cego si\u0119 i jednoznacznie komunikuj\u0105cego USP marki przekazu (w tym wypadku by\u0142y to szwedzkie korzenie firmy). <\/P><br \/>\n<P>Kampania ruszy\u0142a w po\u0142owie wrze\u015bnia i potrwa do ko\u0144ca pa\u017adziernika. Reklamy pojawi\u0105 si\u0119 w prasie (Newsweek, Wprost, Wysokie Obcasy i Manager Magazine), radiu oraz w internecie. Media na potrzeby kampanii zakupi\u0142 wybrany przez klienta dom mediowy U2 Media.<\/P><br \/>\n<P>Umowa pomi\u0119dzy SEB TFI a San Markos nie ograniczy si\u0119 jedynie do obecnej kampanii, agencja zajmie si\u0119 ca\u0142o\u015bciow\u0105 obs\u0142ug\u0105 marki na polskim rynku.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa Towarzystwa Funduszy Inwestycyjnych SEB. Kampani\u0119 poprowadzi zwyci\u0119zca przetargu, agencja San Markos.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-58236","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58236"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58236\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}