{"id":581,"date":"2013-11-06T11:54:52","date_gmt":"2013-11-06T10:54:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ruszyla-kampania-volkswagen-bank-direct-z-kreacja-diferente\/"},"modified":"2013-11-06T11:54:52","modified_gmt":"2013-11-06T10:54:52","slug":"ruszyla-kampania-volkswagen-bank-direct-z-kreacja-diferente","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/ruszyla-kampania-volkswagen-bank-direct-z-kreacja-diferente.html","title":{"rendered":"Ruszy\u0142a kampania Volkswagen Bank direct z kreacj\u0105 Diferente"},"content":{"rendered":"<p>&#8222;Mocna strona Twojej firmy&#8221; &#8211; to przewodnie has\u0142o kampanii promuj\u0105cej darmowe konto firmowe Plus Konto Biznes z oferty Volkswagen Bank direct.<\/p>\n<p>&#8211; Tworz\u0105c kampani\u0119 dla Plus Konta Biznes, chcieli\u015bmy pokaza\u0107, \u017ce marka ta ceni niezale\u017cno\u015b\u0107 i stawia na \u0142atwo\u015b\u0107 obs\u0142ugi. Jej bohaterami s\u0105 kobieta i m\u0119\u017cczyzna ukazani w nowoczesny, ciep\u0142y spos&oacute;b, pos\u0142uguj\u0105cy si\u0119 symbolik\u0105, kt&oacute;ra mo\u017ce wywo\u0142a\u0107 u\u015bmiech, a jednocze\u015bnie podkre\u015bla prostot\u0119 &#8211; m&oacute;wi Grzegorz Badzio, dyrektor kreatywny agencji Diferente.&nbsp;<\/p>\n<p>Mediaplan do kampanii Plus Konto Biznes zaplanowa\u0142 i zakupi\u0142 dom mediowy The Media Insight. Ustali\u0142 on wraz z bankiem, \u017ce pole dzia\u0142ania skoncentruje si\u0119 na rynku lokalnym, czyli Warszawie, w dobranych pod wzgl\u0119dem grupy docelowej mediach. Najwa\u017cniejsze kana\u0142y to: radio (spoty radiowe), outdoor (billboardy, naklejki na ty\u0142y autobus&oacute;w, specjalnie opracowane naklejki do metra). Kampania obejmie r&oacute;wnie\u017c dzia\u0142ania w internecie, kieruj\u0105c ruch na dedykowan\u0105 promocji stron\u0119 vwbank.pl\/biznes.<\/p>\n<p>Kampania wystartowa\u0142a pierwszego listopada i potrwa dwa tygodnie.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Reklama ma trafi\u0107 przede wszystkim do jednoosobowych firm i ma\u0142ych przedsi\u0119biorstw oraz do stowarzysze\u0144, organizacji, fundacji oraz wsp&oacute;lnot mieszkaniowych.","protected":false},"author":1,"featured_media":582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[161],"class_list":{"0":"post-581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-volkswagen-bank-direct","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/582"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}