{"id":58058,"date":"2007-10-01T06:00:00","date_gmt":"2007-10-01T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/google-i-microsoft-starcie-o-doubleclick\/"},"modified":"2007-10-01T06:00:00","modified_gmt":"2007-10-01T04:00:00","slug":"google-i-microsoft-starcie-o-doubleclick","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/google-i-microsoft-starcie-o-doubleclick.html","title":{"rendered":"Google i Microsoft: starcie o DoubleClick"},"content":{"rendered":"<p><P>Google w kwietniu og\u0142osi\u0142 plan zakupu firmy zajmuj\u0105cej si\u0119 reklam\u0105 internetow\u0105. Ta zapowied\u017a natychmiast wywo\u0142a\u0142a g\u0142osy sprzeciwu. Jednym z najg\u0142o\u015bniejszych przeciwnik\u00f3w tego przedsi\u0119wzi\u0119cia by\u0142 Microsoft. Teraz zar\u00f3wno Google, jak i Microsoft mieli okazj\u0119 publicznie zaprezentowa\u0107 swoje stanowiska przed senatem USA.<BR><\/P><br \/>\n<P>Lider na rynku wyszukiwarek zapewnia\u0142, \u017ce inwestycja warta 3,2 mld dol. nie stanowi \u017cadnego zagro\u017cenia dla bran\u017cy. Przedstawiciele firmy zapewniali, \u017ce Google jest ma\u0142o znacz\u0105cym graczem na rynku reklamy internetowej. Microsoft przekonywa\u0142 z kolei, \u017ce po zakupie DoubleClick, Google b\u0119dzie zdecydowanie dominowa\u0142 na tym rynku.<BR><\/P><br \/>\n<P>Microsoft zwraca\u0142 te\u017c uwag\u0119 na kontrowersyjny aspekt po\u0142\u0105czenia firm dotycz\u0105cy ochrony prywatno\u015bci. Przestrzega\u0142, \u017ce Google zamierza rejestrowa\u0107 wszystko to, co robi\u0105 i ogl\u0105daj\u0105 w sieci internauci po to, aby lepiej targetowa\u0107 swoje reklamy. <BR><\/P><br \/>\n<P>Google broni\u0142 si\u0119, zapowiadaj\u0105c now\u0105 wersj\u0119 ciasteczek.&nbsp;Dane maj\u0105 by\u0107 rozpraszane, a nie gromadzone w pojedynczym ciasteczku.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft i Google podczas przes\u0142uchania przed ameryka\u0144skim senatem star\u0142y si\u0119 w kwestii zakupu przez Google firmy DoubleClick.","protected":false},"author":1,"featured_media":58059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-58058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58058"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58059"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}