{"id":58052,"date":"2007-10-01T06:00:00","date_gmt":"2007-10-01T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dla-gejow-i-lesbijek-liczy-sie-reputacja-marki\/"},"modified":"2007-10-01T06:00:00","modified_gmt":"2007-10-01T04:00:00","slug":"dla-gejow-i-lesbijek-liczy-sie-reputacja-marki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/dla-gejow-i-lesbijek-liczy-sie-reputacja-marki.html","title":{"rendered":"Dla gej\u00f3w i lesbijek liczy si\u0119 reputacja marki"},"content":{"rendered":"<p><P>W badaniu Harris Interactive i Witeck-Combs Communications 32 proc. gej\u00f3w przyzna\u0142o, \u017ce w ci\u0105gu ostatnich 12 miesi\u0119cy zmieni\u0142o produkty i us\u0142ugodawc\u00f3w, z kt\u00f3rych korzystali, na takie, kt\u00f3re wspieraj\u0105 sprawy zwi\u0105zane ze spo\u0142eczno\u015bci\u0105 GLBT. <\/P><br \/>\n<P>A\u017c 70 proc. gej\u00f3w i lesbijek wyzna\u0142o r\u00f3wnie\u017c, \u017ce zrezygnowa\u0142a z korzystania z us\u0142ug pewnych firm i u\u017cytkowania produkt\u00f3w po tym, jak dowiedzia\u0142o si\u0119, \u017ce dzia\u0142ania tych firm szkodz\u0105 ich \u015brodowisku.<BR><\/P><br \/>\n<P>Osoby o orientacji homoseksualnej, biseksualnej i trangendery\u015bci deklaruj\u0105, \u017ce s\u0105 lojalni wobec przyjaznych dla nich marek i firm. 66 proc. z nich przyzna\u0142o, \u017ce b\u0119d\u0105 lojalni wobec marek, kt\u00f3re okazuj\u0105 im wsparcie nawet, je\u015bli oferty konkurencji oka\u017c\u0105 si\u0119 bardziej atrakcyjne.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Z nowego badania firmy Harris Interactive wynika, \u017ce geje, lesbijki i transgendery\u015bci wybieraj\u0105 marki i us\u0142ugodawc\u00f3w, kt\u00f3rzy anga\u017cuj\u0105 si\u0119 w sprawy ich spo\u0142eczno\u015bci.","protected":false},"author":1,"featured_media":58053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[],"class_list":{"0":"post-58052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58052"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/58053"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}