{"id":58004,"date":"2007-10-02T06:00:00","date_gmt":"2007-10-02T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/audi-na-aluminiowych-billboardach\/"},"modified":"2007-10-02T06:00:00","modified_gmt":"2007-10-02T04:00:00","slug":"audi-na-aluminiowych-billboardach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/audi-na-aluminiowych-billboardach.html","title":{"rendered":"Audi na aluminiowych billboardach"},"content":{"rendered":"<p><P>Autorem dzia\u0142a\u0144 jest agencja Zero,2 In\u017cynieria Marki.<\/P><br \/>\n<P>Aluminiowe konstrukcje (o wymiarach 6x3m) b\u0119d\u0105 sta\u0142\u0105 ekspozycj\u0105 w Warszawie, Krakowie, \u0141odzi oraz Poznaniu. Na oryginalnym billbordzie nad zdj\u0119ciem modelu R8 umieszczono slogan: &#8222;Aluminiowa konstrukcja. Przewaga Audi&#8221;.<\/P><br \/>\n<P>W ramach kampanii agencja przygotowa\u0142a r\u00f3wnie\u017c billboardy rozmieszczone w ca\u0142ej Polsce, na kt\u00f3rych pojawi\u0142y si\u0119 cztery motywy samochod\u00f3w z r\u00f3\u017cnymi has\u0142ami: &#8222;Nap\u0119d quattro\u00e2. Przewaga Audi A5&#8221;, &#8222;Silnik 4.2 TDI\u00e2. Przewaga Audi Q7&#8221;, &#8222;Aluminiowa konstrukcja. Przewaga Audi R8&#8221; oraz &#8222;Adaptacyjne zawieszenie. Przewaga Audi TT&#8221;.<\/P><br \/>\n<P>W kampanii prasowej poza powy\u017cszymi motywami dodano zdj\u0119cie modelu A6 z headlinem &#8222;Pneumatyczne zawieszenie. Przewaga&nbsp; Audi A6 allroad quattro&#8221;.<\/P><br \/>\n<P>Kampania zostanie wsparta mailingiem. Planowanie medi\u00f3w powierzono firmie Media Concept.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Billboardy wykonane z aluminium s\u0105 elementem nowej kampanii wizerunkowej marki Audi, kt\u00f3ra obejmuje r\u00f3wnie\u017c pras\u0119 i ambient.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-58004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=58004"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/58004\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=58004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=58004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=58004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}