{"id":5795,"date":"2012-06-19T00:12:55","date_gmt":"2012-06-18T22:12:55","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kia-wykorzystuje-rich-media-w-kampanii-mobilnej-wideo\/"},"modified":"2012-06-19T00:12:55","modified_gmt":"2012-06-18T22:12:55","slug":"kia-wykorzystuje-rich-media-w-kampanii-mobilnej-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kia-wykorzystuje-rich-media-w-kampanii-mobilnej-wideo.html","title":{"rendered":"KIA wykorzystuje rich media w kampanii mobilnej (wideo)"},"content":{"rendered":"<p>Kampania realizowana przez Mobext Polska dla KIA wykorzystuje formaty rich mediowe &#8211; rozwi\u0105zanie anga\u017cuj\u0105ce u\u017cytkownika oraz pozwalaj\u0105ce zapozna\u0107 si\u0119 z modelem samochodu bezpo\u015brednio z poziomu kreacji reklamowej, bez potrzeby odwiedzania dedykowanej strony lub \u015bci\u0105gania aplikacji.<\/p>\n<p>Kreacja reklamowa zawiera m.in. zewn\u0119trzny widok 360&deg; samochodu, umo\u017cliwia sprawdzenie dost\u0119pnych kolor&oacute;w nadwozia oraz obejrzenie zdj\u0119\u0107 wn\u0119trza.<\/p>\n<p>Za po\u015brednictwem kreacji mobilnej mo\u017cliwe jest tak\u017ce wzi\u0119cie udzia\u0142u w specjalnym konkursie a tak\u017ce wyszukanie najbli\u017cszego dealera, po\u0142\u0105czenie si\u0119 z nim i um&oacute;wienie si\u0119 na jazd\u0119 testow\u0105.<\/p>\n<p>Za realizacj\u0119 odpowiada agencja mobile marketingu Mobext Polska, nale\u017c\u0105cy do grupy Havas Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza kampania reklamowa marki KIA, wspieraj\u0105ca promocj\u0119 najnowszego modelu KIA cee&#8217;d. Dzia\u0142ania realizowane b\u0119d\u0105 w mobilnym internecie.","protected":false},"author":1,"featured_media":5796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[926,843],"class_list":{"0":"post-5795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kia-motors","9":"tag-mobext-polska","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5795"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5796"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}