{"id":57930,"date":"2007-10-04T06:00:00","date_gmt":"2007-10-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/allegro-show-alleshow\/"},"modified":"2007-10-04T06:00:00","modified_gmt":"2007-10-04T04:00:00","slug":"allegro-show-alleshow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/allegro-show-alleshow.html","title":{"rendered":"Allegro + show = "Alleshow""},"content":{"rendered":"

– uruchomi\u0142 produkcj\u0119  widowiska internetowego, w kt\u00f3rych g\u0142\u00f3wn\u0105 rol\u0119 graj\u0105  marki Allegro. <\/P>
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Gazeta Wyborcza stre\u015bci\u0142a program „Alleshow” w kilku s\u0142owach: urz\u0105dzaj\u0105 mieszkanie, robi\u0105 imprezy, wyg\u0142upiaj\u0105 si\u0119 i jeszcze im za to p\u0142ac\u0105. <\/P>
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Na casting do „Alleshow” zg\u0142osi\u0142o si\u0119 2 tys. os\u00f3b, z kt\u00f3rych wybrano dwie – 32-letni\u0105 Luiz\u0119, w\u0142a\u015bcicielk\u0119 warszawskiej agencji aktorskiej i 23-letniego Grzegorza, studenta pedagogiki na Uniwersytecie w Bia\u0142ymstoku. Ich zadaniem jest urz\u0105dzenie pustych mieszka\u0144 za pomoc\u0105 karty p\u0142atniczej BZ WBK i rzeczy kupionych, rzecz jasna, na Allegro.<\/P>
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Codziennie w serwisie www.alleshow.pl<\/A> internauci mog\u0105 ogl\u0105da\u0107 kilkuminutowy filmik z \u017cycia Luizy i Grzegorza. Jest te\u017c mo\u017cliwo\u015b\u0107 ogl\u0105dania, a raczej podgl\u0105dania ich na \u017cywo ka\u017cdego dnia przez kilka godzin. Jak podaje GW, Allegro liczy na to, \u017ce internauci w komentarzach doradz\u0105 im, jak lepiej zawrze\u0107 transakcje albo gdzie mo\u017cna kupi\u0107 ten sam przedmiot taniej. Program b\u0119dzie nadawany przez miesi\u0105c.<\/P>
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Producentem „Alleshow” jest Grupa Bia\u0142ko, kt\u00f3ra organizowa\u0142a wcze\u015bniej akcje marketingowe dla takich firm jak Danone, Coca-Cola, Red Bull czy Electroworld. Pomys\u0142odawc\u0105 projektu jest dom mediowy Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Reality show przesta\u0142o by\u0107 ju\u017c tylko pokazywaniem \u017cycia ludzi. Sta\u0142o si\u0119 sposobem na promocj\u0119. Serwis Allegro reklamuje si\u0119 w do\u015b\u0107 nietypowy spos\u00f3b…","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57930"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57930\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}