{"id":57919,"date":"2007-10-04T06:00:00","date_gmt":"2007-10-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/product-placement-zagoscil-w-internecie\/"},"modified":"2007-10-04T06:00:00","modified_gmt":"2007-10-04T04:00:00","slug":"product-placement-zagoscil-w-internecie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/product-placement-zagoscil-w-internecie.html","title":{"rendered":"Product placement zago\u015bci\u0142 w internecie"},"content":{"rendered":"<p><P>Portale takie jak SeenON! czy StarStyle informuj\u0105 o ubraniach, akcesoriach, meblach i gad\u017cetach, kt\u00f3re &#8222;wyst\u0105pi\u0142y&#8221; w filmach i serialach telewizyjnych. Strony s\u0105 sponsorowane m.in. przez marki, kt\u00f3rych produkt\u00f3w u\u017cyto w filmach. <BR><\/P><br \/>\n<P>Wed\u0142ug firmy PQ Media wydatki na product placement w filmach i programach telewizyjnych si\u0119gn\u0105 w tym roku 4,38 mld dol., co oznacza, \u017ce b\u0119d\u0105 wy\u017csze o ponad 30 proc. w por\u00f3wnaniu z zesz\u0142ym rokiem. <\/P><br \/>\n<P>Ten typ reklamy najcz\u0119\u015bciej stosuje si\u0119 w USA. Badania Nielsena, przeprowadzone mi\u0119dzy pa\u017adziernikiem 2005 r. a czerwcem 2006 r., wykaza\u0142y, \u017ce 58 proc. ameryka\u0144skich respondent\u00f3w rozpozna\u0142o mark\u0119 po obejrzeniu product placementu i reklamy produktu. (47 proc. rozpozna\u0142o mark\u0105 po obejrzeniu wy\u0142\u0105cznie reklamy).<\/P><br \/>\n<P>PQ Media ocenia ca\u0142kowit\u0105 warto\u015b\u0107 globalnego rynku produkt placementu na 9,33 mld dol. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W internecie mo\u017cna spotka\u0107 serwisy, kt\u00f3re zarabiaj\u0105 na product placement pisz\u0105c o&#8230; product placement.","protected":false},"author":1,"featured_media":57920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-57919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57919"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57920"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}