{"id":57915,"date":"2007-10-04T06:00:00","date_gmt":"2007-10-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reklama-internetowa-jest-malo-wiarygodna\/"},"modified":"2007-10-04T06:00:00","modified_gmt":"2007-10-04T04:00:00","slug":"reklama-internetowa-jest-malo-wiarygodna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-internetowa-jest-malo-wiarygodna.html","title":{"rendered":"Reklama internetowa jest ma\u0142o wiarygodna"},"content":{"rendered":"<p><P>63 proc. badanych ufa reklamom pojawiaj\u0105cym si\u0119 w prasie, a 56 proc. &#8211; spotom telewizyjnym. <\/P><br \/>\n<P>Najbardziej wiarygodnym formatem reklamy online okaza\u0142y si\u0119 reklamy w wyszukiwarkach. Ufa im 34 proc. respondent\u00f3w. Zaledwie 26 proc. ufa bannerom, a 18 proc. &#8211; reklamom otrzymywanym w telefonach kom\u00f3rkowych. <\/P><br \/>\n<P>Zdecydowanie lepiej wypad\u0142y mniej formalne formy marketingu internetowego. 61 proc. badanych za godne zaufania uwa\u017ca rekomendacje umieszczane w sieci. 60 proc. ufa stronom internetowym stworzonym przez marketer\u00f3w w celu promowania konkretnej marki. R\u00f3wnie\u017c 61 proc. respondent\u00f3w darzy zaufaniem blogi stworzone przez konsument\u00f3w. <\/P><br \/>\n<P>78 proc. os\u00f3b ufa rekomendacjom WOM. Te wyniki sugeruj\u0105, \u017ce konsumenci wol\u0105 polega\u0107 na opinii innych ludzi ni\u017c na reklamach, kt\u00f3re napotykaj\u0105 w wirtualnym \u015bwiecie. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Globalne badanie Nielsena wykaza\u0142o, \u017ce reklamy tradycyjne s\u0105 uwa\u017cane za najbardziej wiarygodne i pozostawiaj\u0105 daleko w tyle reklamy internetowe.","protected":false},"author":1,"featured_media":57916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-57915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57915"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57916"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}