{"id":57836,"date":"2007-10-08T06:00:00","date_gmt":"2007-10-08T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rewolucja-w-reklamie-prasowej\/"},"modified":"2007-10-08T06:00:00","modified_gmt":"2007-10-08T04:00:00","slug":"rewolucja-w-reklamie-prasowej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/rewolucja-w-reklamie-prasowej.html","title":{"rendered":"Rewolucja w reklamie prasowej"},"content":{"rendered":"<p><P>W magazynie Rolling Stone swoj\u0105 weekendow\u0105 ofert\u0119 programow\u0105 reklamuje stacja Fox. Bohaterowie program\u00f3w siedz\u0105 w kolejce g\u00f3rskiej. Ich zdj\u0119cia zmieniaj\u0105 si\u0119, gdy czytelnik przechyla stron\u0119 reklamow\u0105. <BR><\/P><br \/>\n<P>W tygodniku Entertainment Weekly pojawi\u0142a si\u0119 reklama serialu Bionic Woman emitowanej przez NBC. W oko tytu\u0142owej bohaterki wbudowano zielon\u0105 lampk\u0119, kt\u00f3ra zapala si\u0119, gdy czytelnik przekr\u0119ca stron\u0119. <BR><\/P><br \/>\n<P>Kolejnym krokiem mo\u017ce by\u0107 stosowanie w prasie reklam wideo. \u0179r\u00f3d\u0142a donosz\u0105, \u017ce wydawnictwo Time Inc. ju\u017c pracuje nad reklam\u0105 drukowan\u0105 z ruchomymi obrazami. Wed\u0142ug Mike&#8217;a Maguire&#8217;a z firmy Structural Graphics, tworz\u0105cej reklamy tr\u00f3jwymiarowe, reklamy wideo mog\u0105 pojawi\u0107 si\u0119 w prasie ju\u017c za kilka lat. Maguire twierdzi, \u017ce idealnie nadaj\u0105 si\u0119 one do promowania nowego logo czy debiutuj\u0105cego na rynku produktu. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"W gazetach ameryka\u0144skich pojawi\u0142y si\u0119 w\u0142a\u015bnie reklamy, zwiastuj\u0105ce rewolucj\u0119 w reklamie prasowej.","protected":false},"author":1,"featured_media":57837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-57836","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=57836"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/57836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/57837"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=57836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=57836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=57836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}